Accent lighting for retail stores has changed dramatically over the past few years. With the gaining popularity of LED and CFLs, retailers can direct light almost anywhere and produce a multitude of visual effects that not only beautify displays but also increase sales.
Accent Lighting for Retail Stores Can Be Eye-Catching
While a bright accent highlight will draw a person’s attention to an object on display, colored lighting can be used to enhance the look of an object or make it stand out. In jewelry cases, for example, soft white lights can be used to eliminate popular pieces. Using a soft blue light on more expensive pieces will automatically draw the customer’s gaze to those pieces that are accentuated with the different color light.
Different Colors, Different Moods
Depending on the mood you are trying to create, colors can affect a person’s mood and emotional state. Blues and greens have a calming effect, while yellows and oranges can bring out happiness. Red is synonymous with love and emotional attachment. If you know your product and are looking for a good way to highlight its features, the best way to do so is to choose a color or mixture of colors that will bring out the emotional need that the product will fill.
Using too much color, however, can cause a display to be overwhelming and may actually drive customers away. Always keep it simple. If you are using a smaller display, one or two lights is more than enough to not only illuminate the area, but also showcase the items. With one light colored and the other white, it will often intrigue customers to take a look to find out what the product has to offer.
The Benefit of Contrast
Contrast is one of the most efficient ways in drawing attention to an object. If your display is predominantly green, highlight one or two items with a red LED light. The same is true when using a black background in a display, direct white lighting will make objects pop to the surface, so to speak. They will stand out and appear to be more brilliant due to the intensity of the contrast.
When using colored lighting, less is often more. Dim or mute the light so as not to overpower the object being displayed. Filters placed over the light receptacle can help with this. Thin filters of whatever color you desire will help to minimize the direct lighting, while enhancing the color causing it to be more soft and subtle.
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