Any store that sells jewelry understands firsthand how important it is to install the right type of lighting. It is through this that a customer’s experience while buying jewelry is highlighted according to the beauty and elegance of the jewelry itself.

Many jewelry experts testify that display lighting affects the purchasing decision of most customers. Here’s a closer look at how jewelers use lighting to improve profit levels. Continue Reading →

Specialty store lights should add drama and excitement to the customer shopping experience in order to boost sales by attracting and intriguing the target market. Lighting is an effective marketing tool. What impression is your retail outlet trying to create? Is it working?

Identify Your Target Market

If you focus your brand, advertising, décor and lighting on your target market, you are going to outsell your competition. Make sure you know who your target market is. Continue Reading →

Every retail store owner and manager should understand the importance of excellent lighting, in particular for clothing stores and their sales. It is imperative that these stores utilize ample lighting with clean lamps for clothes that are on display as well as for dressing rooms. Continue Reading →

In the antique business, you know sales are all about appearances and vibe. In order to sell shoppers on your products, you’ve got to make them look old but not battered, loved but not used, beautiful but not gaudy. Choosing the right lighting for boutique retail stores to accomplish these effects can be tricky, but it’s not impossible as long as you follow these steps. Continue Reading →

Proper lighting controls assure that individual fixtures are on only when they are most effective. The display window lights should be controlled separately from the rest of the store lights.

In addition, other fixture types should be on separate circuits, controlled by an astronomical time clock. This way, only the most efficient fixtures will be used outside of business hours, for staff activities such as cleaning and restocking. This not only saves energy, but greatly reduces maintenance for burned-out accent lights.

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The selection of the right lighting can be a major contribution to retail sales. Lighting can establish a store’s image, lead customers inside, focus their attention, make the products attractive and visible, and in general encourage purchasing. “Energy Effective” lighting provides all these benefits for the lowest life-cycle cost, while saving energy, operating costs, and maintenance. This guide shows you how it is done, with sample layouts and specifications that are energy effective, and energy code compliant.

Retail lighting must have good color, contrast and balance between lighted surfaces. Other qualities are listed in the chart below. There is no single formula for all retail lighting. A professional lighting designer or retail designer may be able to create successful designs while breaking all the rules suggested here. However, this guide is intended to provide sound advice and simple techniques for consistently successful and “energy effective” retail lighting.

Read the full article at DigitalEditionOnline.com.

The best boutique shop ideas start with specialty lighting designed to attract and engage the high-end shopper looking for luxury, elegance and expensive merchandise. This type of retail space requires a perfect combination of functional, aesthetic and mood lighting. Continue Reading →

Owners of boutiques and specialty retail outlets who wish to attract a discerning clientele know that high-end lighting and luxurious surroundings are used to project the image of quality products and services.

Gear Lighting Design Goals to the Target Market

The object of any good lighting design is to emphasize the store image, attract the target market, to which the store caters to, and create an environment conducive to enhancing the shopping experience. For the upscale market, three layers of appropriate lighting can achieve these goals. Continue Reading →

Lighting is a more powerful tool than the average person realizes. It highlights items at their best, minimizes their flaws and helps to create an emotional experience. Museums and theaters have used lighting for years to set the stage, trigger audience reactions and create mood. In the world of art, lighting is often used to showcase particular works or to help deliver them to the audience in the way the painter or sculptor may have envisioned the finished product.

As an example, the Sistine Chapel in Rome began using LED lighting to display various works of art by Michelangelo on February 18, 2014. The reason for the change was simple. They wanted art lovers visiting the chapel to experience the art in a wash of colors and brightness never before experienced within the walls of the chapel. Continue Reading →

As you wander around your jewelry store, contemplating the staging of your business, you may be asking yourself whether or not a better lighting system could lead to increased sales. The answer you’ll arrive at – if you’re being truly honest with yourself – is probably yes.

Lighting is a part of staging, and staging can always be improved upon. However, you may not even be fully aware of the various ways in which improved jewelry store lighting could lead to an increase in sales.

If you’re thinking of investing in this type of upgrade, consider all of the following ways that lighting can impact the way your jewelry store functions and the client experience. Continue Reading →