- Lighting Solutions
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Your retail store lighting design is a major element in enhancing your image, building your brand, attracting new customers and increasing sales. The challenge is to understand the character of your location, identify the customers who need your products and get them interested in becoming part of your growing client base. Continue Reading →
Just as well-designed department store lighting will boost sales, inappropriate lighting will reduce sales as dissatisfied customers purchase fewer items, spend less time shopping and seldom return to the store. It’s in your best interests to keep shoppers comfortable, engaged, satisfied with the experience, willing to make purchase decisions and happy to return in the future. Continue Reading →
To improve sales, make sure to design retail store lighting that pleases customers and enhances their sense of well-being. Research and field studies provided by the Royal Institute of Technology in Stockholm and the Hamburg University of Applied Sciences in Germany have determined that the main factors in improved retail sales are to supply not more brightness but more lighting contrast and an improvement in customer convenience and comfort. Continue Reading →
There are a variety of ways that retail professionals can use lighting within a store. Among the ways that can encourage customers to look further at the item on display is the use of valance lighting.
By understanding the differences between lighting options, it is easier to encourage a purchase by showing an object in a way that is attractive.
Before it is possible to apply the lighting solution in a retail setting, it is important to understand what valance lighting is and how it can change the appearance of an object. The basic definition of the lighting solution is a hidden light. Continue Reading →
Dramatic, innovative lighting solutions for your retail outlet will impact your bottom line with savings on the cost of electricity plus increased sales. It doesn’t matter if you are the owner of a high-end boutique or are responsible for the decisions governing a large chain store; there are ways of cutting back on your lighting costs while enhancing the shopping experience for your customers.
Replace old, outdated fluorescent and incandescent lighting with cost-effective, low-voltage light emitting (LED) lamps and compact fluorescent lighting (CFL) to save money. The days are long past when the cost didn’t appear to be justified by the performance of this new type of lighting, which also suffered from the inability to handle such simple things as dimmer switches.
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Track lighting, as its name suggests, is a specific type of lighting where light fixtures are installed along a series of tracks that can run along ceilings, walls or even across load bearing structures like beams and rafters. Though track lighting ideas are commonly employed in the home to give the homeowner the unique look and feel that they’re going for, these types of lighting solutions can greatly benefit a business in a variety of different ways.
One of the major benefits of track lighting is that the individual light fixtures can commonly be controlled separately from the rest of the track. As a result, this can be a great way to provide accent lighting for certain items in a retail store that are mounted along a wall. Continue Reading →
Although a large portion of consumers have taken to the Internet for their personal shopping needs, many still prefer to take the time to visit actual retailers. When it comes to moving product, business owners must constantly make improvements to the way products are displayed. Furthermore, they must also look at ways to decrease business expenses.
In order for businesses to survive the modern world, owners need to be willing to change to match the expectations of the public. Continue Reading →
More and more high-end retailers are upgrading LED light displays. With these new lighting solutions, retailers can turn any item into a must-have, making their space come to life for their customers.
With an LED lighting upgrade, stores can create displays that showcase items that simply cry out to be purchased. Lighting can truly make or break a retail space, and enhance or distract a shopper’s experience.
Before you begin to upgrade your illumination, make sure to partner with someone who will listen to both your needs and the needs of your customers.This way, you can best determine how and where to use LED lamps. The function of these lamps can highlight your product selection, drawing your clients in. Continue Reading →
An essential element of in-store retail marketing is innovative lighting and design that applies all the principles needed to draw in customers and keep their interest and attention, as well as create the comfortable atmosphere needed for customers to make purchase decisions.
Altering the lighting design can drastically change the mood and atmosphere of an entire store, which means that with an updated, redesigned lighting system, you can revitalize a store and enhance its brand. Continue Reading →
That doesn’t mean physical stores don’t have built-in advantages. Some consumers prefer to touch an item before buying. Other purchasers want the product immediately. Ingrained habits also work in the favor of traditional retailers, as many people are simply unwilling to transition to online shopping. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →