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Much consideration goes into the world of retail lighting. The objective is not only to create a specific lighting ambience in the place of business, but also to address the actual lighting needs of customers who will be frequenting the store. Lighting needs and thus the overall interior store design become extremely important when you are discussing the needs of individuals with physical and mental challenges. Continue Reading →
Antique lighting can be a particularly suitable choice for your retail outlet if it complements the architectural design of the building, attracts your target market or enhances your products and brand. This type of lighting has the potential to evoke an emotional appeal to a wide audience.
If your retail outlet is located in an old building such as a heritage house, barn or factory, antique lighting can highlight the architectural design and become one of the building’s most admired features. There is such a wide variety of antique lighting choices, one or several types will work well with any vintage structure. Continue Reading →
You can grab the attention of holiday shoppers by using high-end retail store lighting to create festive, dramatic window and interior displays. Since the holiday season can generate 20-40% of the annual sales for most retailers, attracting the discerning clientele into and through your store is vitally important. Accent lighting is your best friend when tapping into the holiday spirit and holiday spending for customers looking for quality and luxury.
Specialty accent lights draw the attention of shoppers, make them pause, look and assess merchandise, and encourage them to make a purchase decision. Quality, one-of-a-kind products can be showcased as featured items. Continue Reading →
When customers make their way into retail stores, they are often bombarded with products from every angle. For some, having so many product choices to choose from makes their shopping experience a bit overwhelming and uncomfortable.
Fortunately, a great way to enhance shopper’s experiences is by using the most effective lighting. To be effective and efficient, LED lighting answers both needs. Here’s a quick look at five tips for enhancing your customers’ experiences with the right lighting. Continue Reading →
With an LED light guide, retailers can achieve their goals with effective, energy efficient lighting designs that attract customers, guide them through the store, help them evaluate merchandise and assist them in making purchase decisions.
Whether the retail outlet is a low-end warehouse, a middle-size department store or a high-end specialty boutique, there are LED lighting solutions geared to enhance the store image, attract the target market and contribute to task performance in various areas of the store.
Balance can also be achieved between the architectural design, human needs such as comfort and safety, the all-important economic concerns of the retailer and the environmental objectives of the regional and federal governments. Continue Reading →
When a retail business wants to get creative with their displays, lighting must be one of the things they consider. It’s not about having enough light to see the items. It’s about creating a customer experience that draws them to an item and generates interest.
A variety of lighting techniques are available, depending on the space and items to be displayed. Someone who specializes in designer interior lighting can recommend the best way to use these techniques to increase customer engagement and create more sales. Continue Reading →
Although retail lighting choices differ from one store to the next, there are some lighting concepts that remain constant. Certainly, enhancing the store image, appealing to its target market and assigning the correct light fixture and lamp to each function encompass a wide scope of choices; however, there are general rules that apply to most low-end, middle-market and high-end stores.
As well, any retail outlet owner may step outside the norm and select lighting systems that use LED’s, neon lights, fiber-optics and engage special-effect generators to create theatrical displays in order to capture the attention of shoppers. Continue Reading →
Your retail store lighting has an impact on how customers interact with your store. Most store managers are somewhat aware of this concept. However, as our understanding of technology and its psychological impact continues to improve, we are finding that retail lighting makes a bigger difference than we ever imagined.
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Marketing using high-end retail store lighting is all about telling a story. Although you might not be explicitly giving people a beginning, middle and end complete with a cast of well-realized characters, you are nevertheless telling a story in an implicit fashion. It simply cannot be helped; even if you try not to tell a story, your customers will read one into it regardless. Lighting, too, is a part of that story, and it can be very easy to tell the wrong story with lighting. Continue Reading →
Accent lighting is just what you need to grab the attention of shoppers, which is especially important during the holiday season. According to The New York Times (December 2, 2013), the holiday shopping season accounts for 20% to 40% of the annual sales for retailers, and time is running out for this year! Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →