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Your store’s window display introduces your business to the world. This is your chance to tell customers what you sell and spark their interest enough to get them to come inside the store. You’ve got this goal and so does every other competing business around you. So how are you supposed to stand out from the crowd?
Effective lighting in your window displays makes a big difference in drawing attention. There are a few creative lighting ideas that you can begin using today to help your store stand out and bring in more business. Continue Reading →
Retail lighting directly influences your customers’ experience. Indoor lighting standards for high-end, luxury retail stores are much different than the lighting standards for offices, warehouses and basic retail stores. Lighting for high-end retail is focused on customer impact—displaying products in an appealing way and creating a specific ambiance designed with the shopper in mind.
Understanding the benefits of using appropriate lighting in your store or boutique will allow you to make an informed decision regarding the implementation, placement and variety of the lighting that will best serve your space. By first considering the outcome you desire for your brand, you will avoid the pitfalls of haphazard lighting with no direction and over-stimulating product display. Continue Reading →
It’s a great time to be in the field of retail lighting. Our understanding of lighting technology has never been better and many exciting new developments are just around the corner. In our first segment of “Retail Store Lighting Ideas for the Future”, we saw how your store lighting could influence the mood and emotions of your customers.
This is already a huge development, but you can still do even more with your lighting. Today, we’ll be looking at ways your retail lighting can be used as a communication tool to leave a better impression on your customers and make your stores safer. Continue Reading →
We are entering in a new era of lighting technology. As our understanding of lighting and human psychology grows, we are learning new ways to create more interesting, more pleasant, and more effective lighting designs.
In a recent report, PFKS Labs and Philips uncovered a number of exciting trends in lighting technology. These trends can give you an idea of what you’ll soon be able to do with your retail store lighting. In this article, we’re going to look at how they discovered that lighting can make a positive and emotional impact on consumers.
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The mall can be a challenging location to run a store. Your businesses are battling for customer attention with dozens of other stores, and it’s not easy to draw people in. How can you make your high-end boutiques stand out from the crowd?
One simple and effective strategy is to use a good lighting design in your window display. Handled properly, your high-end retail store lighting will both attract customer attention and leave them wanting to learn more about your business. Continue Reading →
Brand recognition is big business. Major companies around the world spend a fortune developing and protecting a unique image that helps their businesses stand out. This is because consumers are often attracted to what is familiar. They will be more likely to remember your business and more willing to revisit your stores if you can create this type of uniform setting. One of the best ways to create a uniform mood is with a well-planned lighting design. Continue Reading →
Studies conducted by the Royal Institute of Technology and the Hamburg University of Applied Sciences reveal that it takes more than bright lighting to create an excellent customer-service experience. Both studies targeted customer comfort, and the university study attempted to find the type of lighting that allowed consumers to best engage with merchandise. It turns out, contrast is as important as brightness, so your interior lighting designs should offer both light and dark spots. Continue Reading →
Lighting for retail is a little different than lighting your home. At home, what you want is a nice atmosphere; you want to create a homey, warm feeling. In a retail setting, lighting your business is an act of marketing. Here are some lighting ideas to get you started: Continue Reading →
As the saying goes, “You only get one chance to make a first impression.” For many customers, their first impression will be the window display. A good window display can mean the difference between a customer stopping in or moving on to a competing business.
Are you making the most of this opportunity? Many businesses are not. To get you prepared, here are a few strategies that can help create a more effective storefront. Continue Reading →
Retail clothing sales is a notoriously competitive market, and in today’s economy, price awareness and the plethora of available clothing choices are driving retail stores to pursuing an edge with consumers.
The sweet spot for converting the casual shopper to a serious purchaser may be concentrated in the fitting room. Only 10 percent of sales come from “on-the-floor” shopping for women, who compose the majority of retail sales. This is compared to 67 percent of sales made after the clothing was tried on, according to U.K.-based retail consultant Envision Retail Ltd. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →