- Lighting Solutions
- Case Studies
Every month, we are making new and exciting progress in the field of consumer psychology. It is becoming more evident how important it is to create a positive shopping environment and a positive state of mind for our customers. A subtle change in the environment can mean the difference between a sale and the customer moving on to another store.
The consideration of your retail lighting is an important factor that you can adjust to make your store more attractive. A recent study out of Europe shows that lighting makes a big impact on how consumers perceive products,even if they do not notice a difference between them. Continue Reading →
For many years, store managers took a rather basic approach to their lighting design. As long as the lighting was bright enough for people to see, it was often considered good enough. However, as we learn more about consumer psychology, we are finding that your lighting design can have a significant impact on a customer’s buying behavior.
These new findings make it more important to invest in a well-designed lighting plan. Continue Reading →
The science behind retail store lighting is always changing. Every year, we invent better technologies, come up with new lighting designs, and develop a stronger understanding of what customers want from store lighting.
Over the last few years, a few clear trends emerged for retail store lighting. These trends are shaping up to have a significant impact on how businesses set up their lighting designs. By making these adjustments, you can keep your store one step ahead of the competition. Continue Reading →
LED light fixtures are considered by many to be the future of retail lighting. Most store managers have heard of this. However, when they see the price tag of an LED lamp, many feel that the time to switch to LED lighting is still far down the road. Don’t be so fast to dismiss LED light fixtures.
These lamps are not only more energy efficient than traditional incandescent bulbs, they can also increase your store’s bottom line, improve safety standards, and create better working conditions for your employees. When you consider all the benefits these lamps offer over traditional lighting, suddenly they make a lot more financial sense. Continue Reading →
Your store is unique. Between the way you operate the store, the type of staff service you provide, your merchandise, and your store layout, you create an environment that is like no other place in the world. This is why it is so important that your lighting designs match your store’s uniqueness.
In our previous post, we looked at different lighting ideas for mass merchants, convenient stores, and furniture stores. Today we are going to look at grocery stores, specialty boutiques, and warehouses as these categories have their own needs and challenges. Continue Reading →
Every store has its own unique identity and this is especially true for lighting designs. What works for a huge box retailer would be a real disaster for a small, high-end jewelry store. It is important to use the right style of lighting for your type of store so you can create the best possible atmosphere for your customers.
There are three main categories of stores for interior retail lighting. Do you know which category fits your store? You should base your lighting plan using the goals and light fixtures appropriate for your category. Here are some general guidelines to help you get started.
Continue Reading →
Different kinds of stores need different lighting solutions. At the broadest level, there are three main categories of store lighting:
This general outline gives you a basic guide of what to do with your lighting design, but there is much more to consider. Let’s look at lighting recommendations for various types of stores so you can get even more ideas for your own business. Continue Reading →
When you set up the light fixtures for your store, every part of your design should accomplish a goal. All too often, stores don’t put any thought into their retail lighting, which leads to inefficient lighting, a poor store environment and wasted money. As you plan your lighting design, you need to consider:
The priority of each goal depends on your personal preferences, but the best possible lighting design for your store would be able to achieve all three.
Continue Reading →
If you work with the wrong firm, you could experience project delays, poorly set up lighting designs, and low quality light fixtures. On the other hand, when you work with a high quality company like CBMC Inc., you receive a number of advantages that improve both the quality of your lighting, while keeping your costs low.
The interior lighting in your store is as important for improving sales as any marketing or sales campaign. If you can set up the right environment, not only will customers be more inclined to visit your store, they will also feel more comfortable and be put in a better mood to buy something. Your lighting design should accomplish a combination of the following three goals: Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →