LED lighting for retail stores isn’t just about energy efficiency. This new technology also works great with creating different colors for your lighting design.It also gives store managers more lighting options than what they had with traditional sources.
How can you use colored LED lighting to improve your stores? Let’s take a look at some ideas.
Use colors for the accent lighting, but keep the general lighting normal
In general, colored LED lighting works better for your accent lighting rather than your ordinary lighting. Since colors draw attention by making something look a little different, they are a perfect and easy way to create accent lighting; lighting that draws attention to a specific product or section.
Your general lighting should give off a clear, natural light that helps customers look around. If you try setting up your general lighting with colors, it could make it more difficult for people to see and make your store look odd. Using regular LED lighting for the general lighting will also make your colored, accent lighting stand out more.
Consider the impression you want to leave
Colored LED lighting for retail stores can helps set a mood or leave customers with a certain impression. Make sure you choose colors that leave the impression you intended. For example, grocery stores can use a subtle red light to make produce look more ripe, a sporting goods store could use green shades to create the impression of being outdoors. Understand this works both ways, so you should be careful not to choose the wrong color. Jewelers that use a yellow light cause their diamonds to look washed out. It’s important to get the color exactly right.
Mix up the lighting to leave an impression
How do you feel walking through a store where everything looks the same? Pretty boring, it can make you fall asleep, and worse for the store, not make purchases! Your customers will feel the same way if you rely too heavily on one color. Mixing up your lighting colors, shades, and brightness will encourage customer activity and create an overall more appealing atmosphere in your store. With the large selection of colored LED choices, it’s easy to find this variety.
Invest in a good quality LED lighting for retail stores
If you’re going to make the investment to add colored LED lamps, it pays to make the investment correctly. Make sure to work with a qualified manufacturer of LED lamps and to purchase the right quality and quantity of lamps. If you have too few lamps as you try to bring in color, it will create shadows that will inhibit the effect, and ruin the impression you are attempting to create.
Since LED lighting for retail stores is still a relatively new technology, investing in higher quality lamps will ensure effective lighting. Skimping out could come back to hurt you with a worse quality light. Considering the energy savings with LED lighting, this investment will eventually pay for itself and more.
Colors are an effective but underused strategy for retail store lighting. By investing in colored LED’s, you will create a pleasant and unique store atmosphere that will stand out from your competitors.
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