You can grab the attention of holiday shoppers by using high-end retail store lighting to create festive, dramatic window and interior displays. Since the holiday season can generate 20-40% of the annual sales for most retailers, attracting the discerning clientele into and through your store is vitally important. Accent lighting is your best friend when tapping into the holiday spirit and holiday spending for customers looking for quality and luxury.
Lights are the Most Important Feature of a Festive Decor
Specialty accent lights draw the attention of shoppers, make them pause, look and assess merchandise, and encourage them to make a purchase decision. Quality, one-of-a-kind products can be showcased as featured items.
Accent lights should be 10 to 20 times brighter than the surrounding light. Beams can come from above or below and illuminate a small item or a small group of products. Down lights not only focus light exactly where needed, but they—like up lights—also create dramatic shadows.
The color and placement of accent lights can allow true colors to be seen, textures highlighted and the three-dimensional aspects of products emphasized. Sparkle can be added to jewelry, silver and fine glassware with accent lights modified by diffused lighting to control any unpleasant glare.
Define a Holiday Mood with Lighting Choices
You can incorporate a Christmas tree, garlands, wreaths, holiday plants, a wonderland themed experience or a Santa Clause(Claus) themed area, and use a variety of specialty and colored lights to create the desired effects.
Brightest lights should be used for:
- Window displays
- Exterior lighting
- Sales areas
- Fitting rooms C
- Cashier locations
For high-end shoppers who are looking for unique, one-of-a-kind gifts and holiday items, ambient lighting should be much more subdued at entrances and throughout the store than in department stores or retail outlets frequented by middle-income or bargain shoppers. However, lighting must always be bright enough for comfort when reading labels and price tags and when making purchases in any store.
Holiday themes can be added and highlighted by accent or colored lights. Strip lighting and cove lighting can be shaped to fit any space, and traditional fairy lights can decorate garlands, wreaths and trees.
Draped in festive lights, Santa Claus motifs are appropriate if you want to appeal to children or their parents using stylized Santa Claus hats, North Pole signage, candy canes and more.
Control Holiday Lighting Costs with LED Lamps and Fixtures
It is extremely difficult to find old-fashioned, incandescent holiday lights in any retail outlet today. Even if you have lights from past years in storage for the holiday season, you will benefit by replacing them with light emitting diode (LED) lights for amazing savings.
For example, the cost of electricity to light a six-foot tree for 40 days at 12 hours per day is estimated to be about $10 when using incandescent lights and $0.27 when using LED lights. If you can apply this kind of savings to all your holiday lighting, it makes perfect sense to use LED lighting throughout your store.
Sophisticated stores that attract sophisticated shoppers rely on high-end retail store lighting to create a pleasant shopping experience for their customers. With subtle lighting effects coupled with seasonal LED accent lighting, your store should enjoy a fine profit by the time holiday shopping is at an end.
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