Retail Lighting to Enhance Store Sales and Profitability
For many years, store managers took a rather basic approach to their lighting design. As long as the lighting was bright enough for people to see, it was often considered good enough.
However, as we learn more about consumer psychology, we are finding that your lighting design can have a significant impact on a customer’s buying behavior.
Distinguish Your Products from Competitors
The world is a competitive place and chances are your company is battling for sales with many other businesses. If consumers can buy something similar at another store, how can you stand out so they buy from you instead?