Setting up the lighting design for your stores can sometimes feel like a battle between cost and effectiveness. If you want to reduce your expenses, it might seem like your only option is to reduce the quality of your lighting. However, if you plan correctly, you won’t have to make this tradeoff. Here are a few energy efficient lighting solutions that can help reduce your energy bill while still creating an attractive atmosphere in your stores.
Plan Ahead with a Lighting Design
Have you set up a plan for your lighting design? This is the first step towards making your stores more efficient. If you don’t have a planned set up for a store’s lighting fixtures, the store’s lighting will appear across as chaotic to customers. This isn’t an inviting or successful merchandising atmosphere.
Draw up a plan of your stores’ current lighting setup and record what the intended purpose of each light will be. This will help you recognize areas that are under lit and discover costly relamping mistakes.
In Lighting Do More with Less
When it comes to lighting, quantity doesn’t equal quality. In fact, having too many light fixtures actually damages the quality of your store’s environment as the excess glare will irritate customers. Review your lighting plan and check that each light has a specific purpose. Any excessive lights fixtures should be removed.
Stores often use too many accent lights. When you try to accent every item in your store, nothing really gets emphasized for the customers. Taking out these unnecessary light fixtures can create a better display while also reducing energy and maintenance costs.
Use the Most Energy Efficient Lighting
If your stores are using the wrong light lamps, this can be a significant energy drain. Updating your stores to the most efficient lamps will make an immediate impact on your total expenses. For ambient lighting, you should use fluorescent and compact fluorescent lamps. This type of lamp is not only energy efficient; they also can spread light over a wide area so they are ideal for your stores’ general lighting.
Your accent lighting should use narrow beam flood or spots like Halogen PARs, Low-Voltage MR 16s or LED versions of these. This type of light fixture will do a great job bringing attention to your merchandise while still being cost effective. Try to avoid using incandescent lights when possible as these can be inefficient and waste energy.
Make the Most of Your Lights
Once your light fixtures are set up, there are a few steps you can take to make them more effective. Make sure your light sources are aimed at your merchandise. This way you can reduce the brightness of your lights while still making it easy for customers to notice items in the store. When you use accent lighting on your merchandise, set up the light fixtures so their spill light also lights up the aisles. This will save you from having to set up extra ambient lights. Lastly, if you use lower levels of ambient lights, you can get away with using less wattage in the accent light fixtures
These are a few quick and easy lighting solutions that you can take advantage of right away. While energy costs will always be an issue for your stores, by using these ideas you can be sure that your lighting usage will be as efficient as possible.
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