Distinguished retailers have long understood the importance of exceptional lighting within a retail space. However, many brands are still undecided about exactly how lighting impacts their customers and their perception of merchandise value. The right lighting can go beyond augmenting goods and is an essential component of brand definition.
High CRI sources reproduce merchandise color that is similar to natural lighting. This more desirable, quality lighting allows colors to be vivid and alive. In turn, this enhances the customer’s perception of rich colors and textures of merchandise.
Directional Display Lighting Enhances Contrast
When using directional display lighting properly, the contrast between light and dark can be intensified, augmenting distinctive goods such as jewelry, clothing and furniture. This type of lighting can be used to create optimal focus on particular retail displays within the space.
Directional display lighting is used to amplify a focused area in retail spaces, projecting an intense, narrow beam of light onto the object intended to be highlighted.
Quality Illumination Helps Direct Traffic and Enhance Appearances
Lighting that is used appropriately can amplify point of sale areas within the retail space, directing customers to those areas. A mixture of high CRI lighting and directional displays can influence client shopping patterns in a significant, profitable way.
High CRI lighting will enhance the appearance of clients, improving hair and skin tones. The customers’ impression of themselves while shopping is an integral part of their overall experience, elevating their moods and longer shopping time. Exceptional lighting is particularly important in distinguished apparel and jewelry retail spaces.
What is Cove Lighting?
Cove lighting is an indirect form of illumination that is built into the recesses or ledges of a ceiling or wall. It can be soft or bold, and can be used in a variety of colors to magnify a brand’s presence. Cove lighting can help define a brand within a retail space. It can help brands create a mood within their space, allowing them to project their branding within the entirety of the area.
By integrating high quality lighting into a retail space, sophisticated retailers can increase client perception of merchandise value and direct traffic flow throughout the area. The benefit of proper lighting on the overall consumer impression cannot be undersold, and when used effectively, can enhance branding and client experience.
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