Retail store lighting is strategically important, even more than business owners realize. Different lighting styles will create different shopping experiences for your buyers. Being aware of this can increase your bottom line. Lighting can create a definitive ambiance or mood that will entice shoppers to consider items that they would not necessarily have purchased before.
Let’s look at a restaurant setting, for example. Industrial kitchens consume a lot of power, so it is very important for owners to find savings wherever they can. If you run an Italian restaurant and have a couple come in for a date, you want lighting that creates a romantic and relaxing atmosphere, while also being energy efficient.
This can be accomplished through tactically dimmed lights, and gently spotlighting each table. Highlighting individual tables rather than the whole restaurant creates an enchanting, magical aura: a truly romantic feeling.The next thing you know, they’re back celebrating their anniversary. In addition, the energy efficiency of dimmed lighting saves that little extra.
Apply this to lighting a retail setting: you want to highlight specific spots within the store to enhance featured products.
When you think about increasing sales in your retail store, your first thought is improved marketing, promotion, discounts and advertising. However, while this is true for short bursts, there are ways to build long-term sales growth. Retail store lighting can have an amazing influence on your sales by enhancing your displays, and showing your product to its best advantage.
Some Industries Use Correct Lighting to Showcase Their Products
Have you ever gone into a jewelry store and really looked at how the items are put on display? What do you think makes the difference?
Jewelers know how important it is to have the store and display slit properly. The difference made by having the correct lighting is the first impression your product makes on new customers. Think about how taking control of your store’s lighting to create strategic displays can improve your sales.
LED Lighting: The Energy Efficient Choice
There are many benefits of using energy efficient lighting.Readily available choices like LED lighting consume less energy, lowering your overhead. Also, they don’t produce the wasted heat energy of incandescent lamps, which over time causes unnecessary wear and tear on your light fixtures.
Upgrading to energy efficient lighting is the perfect time to reconsider your retail space, and how a new lighting strategy could improve your business. Reconsidering the strategic value of lighting your retail space opens up new sales opportunities, and when implemented properly, can reduce your overhead.
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