Retailers can control lighting options with LED light systems that allow for big energy savings as well as choices of innovative lighting designs, patterns and brightness levels focused where needed the most.
Lighting is a critical factor in attracting a retailer’s target market, guiding customers through the store, creating a comfortable shopping environment and encouraging purchase decisions. Good lighting decisions are reflected in a boost to the bottom line, so it is important to make the right choices.
Power Reduction Options Will Save Money
Using the latest technology to save money and enhance the shopping experience requires upgrading to a light emitting diode (LED) lighting system. This can be done gradually if there are budget limitations, and you will be encouraged to speed up the process by the savings that will begin with even a partial replacement of your outdated energy-sucking incandescent and halogen lamps. Yes, the electrical savings really are that dramatic.
- LED lamps last up to 25 times longer than incandescent bulbs and use one-third of the electricity.
- An LED lighting system saves money on energy, replacement lamps and maintenance. One halogen bulb lasting 2,000 hours would have to be replaced 37 times compared to a LED down light, which can last 75,000 hours.
- LED lamps use energy to produce light. Fluorescent and incandescent produce heat. Consequently, LEDs are more efficient by saving money on air condition and cooling system costs.
- LED lighting will outperform fluorescent because LED lamps emit light in a 110-degree beam rather than in the 360 degrees of illumination provided by a fluorescent lamp of which only 30% hits the target.
- LED lamps do not emit UV rays, unlike incandescent and fluorescent, and do not cause colors of fabric, merchandise and signage to fade.
- Using LED lighting reduces the need for electricity, which, in turn, reduces the use of our natural resources, reduces pollution and identifies retailers as good corporate citizens.
- LED lighting is preferred for outdoor and security lighting over incandescent because the sensitivity of the human eye integrates well with LED wavelengths, and white LED lights appear brighter and 40% more effective than incandescent even with lower wattage.
Retailers Can Effectively Control Ambient, Accent and Task Lighting
LED lighting systems allow for individual controlling and programming for both indoor and outdoor lighting. Not only can retailers select different lighting levels for ambient lighting, accent lighting and task lighting, but also they can refine individual lighting within each sector.
The ambient lighting levels are dictated by the size and type of store, the layout and the ceiling height. Large warehouses and discount stores usually have high ceilings and customers expect to locate the merchandise they want, examine it, and make their purchases. Bright ambient lighting assists them. Lower ambient lighting is fine for smaller lifestyle and department stores, and even lower light levels work in boutiques and upscale stores where customers expect individual assistance.
These factors should be considered to control accent lighting:
- Light levels
- Color of light
- Path of the spill
- Control of glare
To solve these challenges a good balance of the following is needed.
- Fill lighting
- Back lighting
- Up lighting
- Down lighting
Accomplishing this balance will capture the attention of the target market.
Control Panels Make the Lighting Tasks Easy
Optical control over each type of lighting will allow a variety of beam spreads, light intensity and color options to be chosen. Also, the entire system can be computer controlled with manual override adjustments.
Dimming outputs and daylight options can be chosen where desired and where they will work best, with artificial lamps automatically coming on to keep the light constant depending on the amount of natural light available. Mood lights and theatrical lighting can be designed for optimal effect.
Exterior lighting and safety lighting can have scheduled programs or can be determined by the daylight available with the use of photo sensors and timer controls.
LED light systems give retailers control over the options they prefer for their type of store and their target market. LED lighting will save them money on electricity and give them more lighting options than any other system.
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