LED lighting offers outdoor store lighting ideas that saves retailers money, improves visibility and safety for customers and staff and welcomes shoppers into the store. Low cost, up-to-date LED outdoor night lighting should be an important part of your business strategy.
Effective High-Quality Outdoor Lighting is Essential
An updated lighting plan for outdoors should include nighttime lighting for parking lots, pathways, stairs and ramps, landscaping, architectural features, store entrances and signage. First impressions can draw customers in or drive them away. Your store’s exterior should look bright, safe, clean and welcoming at all times, day and night.
LED lighting is a marketing tool that can improve your retail image as fresh and up-to-date, thus enhancing your brand.
Aesthetic Appeal Must be Balanced with Energy Savings
Your monthly electric bill is based on the amount of kilowatt hours (kWh) consumed, with the biggest portion generated by your lighting costs, which means your energy saving strategy should be centered on lighting choices. The obvious one is to replace your outdated outdoor lighting with stylish, budget-savvy LED (light emitting diode) lamps and lighting systems.
Compact fluorescent lighting (CFL) lamps run on one-third of the electricity used by incandescent lamps, last 10 times longer and produce 25% less heat. LED lamps are even better, last 10 to 15 times longer than CFLs, use one-thirtieth of the electricity and can handle bumping and jarring well with less breakage.
One halogen bulb (2,000 hours) would have to be replaced 37 times compared to one LED down light (75,000 hours). Switching to an LED lighting system means that you save money on electricity, replacement lamps and worker hours needed to replace burnt-out lamps.
You can also save energy by turning off, turning down, cleaning up and maintaining your lighting systems with automated, programmable central lighting controls. As well, use photocells, or light sensors, for all-night lighting, and use low voltage lamps, dimmers and timers for restricted and low traffic areas.
The savings in electricity that can be achieved with LED lighting will positively impact your bottom line for many years to come.
Safety and Security Improves the Shopping Experience
Outdoor lights should offer safety and security, and create a sense of well-being for your customers, who will be more inclined to stop and enter the store, shop late and return again if they feel comfortable and safe on your premises no matter what the time of day.
The sensitivity of the human eye to the wavelength of LED lamps, which is different from other lamps, means that these lamps create better visibility outdoors, even with less expensive, low voltage lamps.
Beautiful LED options are available for implementation outdoors using store lighting ideas that attract and keep customers coming back. As well, the use of energy savings in LED lighting identifies you as a concerned citizen who cares about the protection of the environment. If you have a large retail outlet and sizable premises, contact a professional lighting designer to help you select the best outdoor lighting solutions.
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