- Lighting Solutions
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"... Great pricing and terrific customer service…never missed a delivery deadline!"
Warren Stough, VP Planning/Construction, Bon Ton Stores Inc
"... Pete has consistently delivered competitive pricing on products
and is always on the spot when a project comes together..."
James Mitchell, Divisional Vice President of Facilities Planning,
Design & Vendor Shops at The Bon Ton Stores Inc.
"Our lighting product specifications vary from client to client and Pete can provide a
variety of recommendations based on each projects specific needs and budget"
Mark Johnson, President, Johnson Design Group
One of the most untapped and least utilized tool to help drive sales is the effective use of high end retail store lighting. Using creative lighting to create a good ambiance and get your customers in the shopping mood, is a simple and easy way to make subtle changes to your sales floor. Let’s take a look at some of the easiest, most fun and effective ways you can utilize creative lighting in your store.
Pay close attention to the guiding light when arranging items on the sales floor. Shoppers should be able to easily read all signage and move easily throughout the store. Take into consideration that once a customer is ready to make a purchase that they can easily locate the cash register and that they have a clear, well illuminated path. Continue Reading →
Although retail lighting choices differ from one store to the next, there are some lighting concepts that remain constant. Certainly, enhancing the store image, appealing to its target market and assigning the correct light fixture and lamp to each function encompass a wide scope of choices; however, there are general rules that apply to most low-end, middle-market and high-end stores.
As well, any retail outlet owner may step outside the norm and select lighting systems that use LED’s, neon lights, fiber-optics and engage special-effect generators to create theatrical displays in order to capture the attention of shoppers. Continue Reading →
The best retail lighting solutions satisfy human needs by attracting customers and providing a comfortable, safe shopping experience while enabling staff to perform their tasks; meet architectural design needs for complementary, effective lighting; and deal successfully with environmental and economic needs regarding installation, maintenance and energy costs. Continue Reading →
Although the subject is still hotly debated and some retailers sincerely believe fluorescent lighting is preferable to LED lighting, they are generally misinformed. An LED lighting system has a measurably better performance over fluorescent, and its cost savings advantage is significant. Continue Reading →
There are a variety of reasons that retailers don’t want to give up their fluorescent lighting systems and switch to LED lighting. The majority of retailers are hoping they can, somehow, avoid making the change from fluorescent to LED altogether. The reasons range from not wanting to shoulder the costs for what they see as questionable benefits to sheer rebellion at having this change imposed on them by the government. Continue Reading →
Your retail store lighting has an impact on how customers interact with your store. Most store managers are somewhat aware of this concept. However, as our understanding of technology and its psychological impact continues to improve, we are finding that retail lighting makes a bigger difference than we ever imagined.
Continue Reading →
Marketing using high-end retail store lighting is all about telling a story. Although you might not be explicitly giving people a beginning, middle and end complete with a cast of well-realized characters, you are nevertheless telling a story in an implicit fashion. It simply cannot be helped; even if you try not to tell a story, your customers will read one into it regardless. Lighting, too, is a part of that story, and it can be very easy to tell the wrong story with lighting. Continue Reading →
Retail display lighting is often arranged in a direct, to-the-point and business-like manner. Clarity is important; you want your customers to be able to see what they are buying. However, if you think that just popping the overhead lights on is going to get people in the mood to impulse-buy a box of chocolates or a teddy bear for their sweetheart, then you’ve got another thing coming. Continue Reading →
Accent lighting is just what you need to grab the attention of shoppers, which is especially important during the holiday season. According to The New York Times (December 2, 2013), the holiday shopping season accounts for 20% to 40% of the annual sales for retailers, and time is running out for this year! Continue Reading →
Lighting options for your retail business must meet not only the need for cost-effective installation and maintenance, but also the ongoing cost of electricity, which means LED (light emitting diode) lighting is the wisest choice. The urgent need for security and safety outdoors is also solved by LED lamps, which provide illumination superior to incandescent lamps with much lower energy use. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →