Accent lighting for retail stores can help highlight certain parts of a store or provide a specific mood. LED lights in particular make excellent accent lamps with their longevity and color options.

Need help to get started? Here are several ideas to help you plan out your accent lighting. Continue Reading →

Accent lighting for retail stores has changed dramatically over the past few years. With the gaining popularity of LED and CFLs, retailers can direct light almost anywhere and produce a multitude of visual effects that not only beautify displays but also increase sales. Continue Reading →

Accent lighting is just what you need to grab the attention of shoppers, which is especially important during the holiday season. According to The New York Times (December 2, 2013), the holiday shopping season accounts for 20% to 40% of the annual sales for retailers, and time is running out for this year! Continue Reading →

Your retail lighting can do more than illuminate your store. It can also help create a more pleasant store environment while also marketing your products. As our understanding of consumer psychology grows, we are realizing just how important and effective accent lighting for retail stores can be. By taking advantage of this lighting technique, your stores will leave a better impression on customers and have an edge over your competitors. Continue Reading →

Studies conducted by the Royal Institute of Technology and the Hamburg University of Applied Sciences reveal that it takes more than bright lighting to create an excellent customer-service experience. Both studies targeted customer comfort, and the university study attempted to find the type of lighting that allowed consumers to best engage with merchandise. It turns out, contrast is as important as brightness, so your interior lighting designs should offer both light and dark spots. Continue Reading →

As the saying goes, “You only get one chance to make a first impression.” For many customers, their first impression will be the window display. A good window display can mean the difference between a customer stopping in or moving on to a competing business.

Are you making the most of this opportunity? Many businesses are not. To get you prepared, here are a few strategies that can help create a more effective storefront. Continue Reading →

For many years, store managers took a rather basic approach to their lighting design. As long as the lighting was bright enough for people to see, it was often considered good enough. However, as we learn more about consumer psychology, we are finding that your lighting design can have a significant impact on a customer’s buying behavior.

These new findings make it more important to invest in a well-designed lighting plan. Continue Reading →

First we had the incandescent lamp. Then the compact fluorescent lamps (CFLs) ‘came to light’. Now, as it turns out, the future of retail store lighting is the light-emitting diode (LED). When it comes to energy and cost efficiency CFLs were certainly an improvement over the incandescent lamp. However, the new ‘green’ kid on the block is the LED. Continue Reading →

The science behind retail store lighting is always changing. Every year, we invent better technologies, come up with new lighting designs, and develop a stronger understanding of what customers want from store lighting.

Over the last few years, a few clear trends emerged for retail store lighting. These trends are shaping up to have a significant impact on how businesses set up their lighting designs. By making these adjustments, you can keep your store one step ahead of the competition. Continue Reading →

Different kinds of stores need different lighting solutions. At the broadest level, there are three main categories of store lighting:

• Basic Lighting for large stores. Total focus on clear, general lighting so people can easily view the merchandise.
• Intermediate lighting for medium sized stores. Combines clear general lighting with some accent lighting on important store areas.
• High end lighting for small boutiques. Lighting design based on accent lighting to bring the most attention possible to important products.

This general outline gives you a basic guide of what to do with your lighting design, but there is much more to consider. Let’s look at lighting recommendations for various types of stores so you can get even more ideas for your own business. Continue Reading →