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To improve sales, make sure to design retail store lighting that pleases customers and enhances their sense of well-being. Research and field studies provided by the Royal Institute of Technology in Stockholm and the Hamburg University of Applied Sciences in Germany have determined that the main factors in improved retail sales are to supply not more brightness but more lighting contrast and an improvement in customer convenience and comfort. Continue Reading →
Retail lighting directly influences your customers’ experience. Indoor lighting standards for high-end, luxury retail stores are much different than the lighting standards for offices, warehouses and basic retail stores. Lighting for high-end retail is focused on customer impact—displaying products in an appealing way and creating a specific ambiance designed with the shopper in mind.
Understanding the benefits of using appropriate lighting in your store or boutique will allow you to make an informed decision regarding the implementation, placement and variety of the lighting that will best serve your space. By first considering the outcome you desire for your brand, you will avoid the pitfalls of haphazard lighting with no direction and over-stimulating product display. Continue Reading →
Anyone who has ever tried on new clothes, under the harsh fluorescent lighting of a retail establishment, can agree to the importance of a flattering store lighting design plan. Lighting sets the mood. Whether it’s the sun’s ability to brighten a gloomy day or the unmistakable message sent by a candle lit dinner, lighting has the power to help guide an emotional response from the viewer.
What this means in the retail lighting game is that store operators have a wide range of opportunities to get it right, and get it wrong when opting for a suitable lighting mix. Continue Reading →
If you’re running a specialty store or boutique, chances are you have put a lot of thought in the style and personality of your store’s design. Have you given the same amount of attention to your store lighting? If your store lighting is ineffective, you may never get the chance so show customers why your store is special; you’ll turn them off before you ever get the chance. With a little planning, you can create an amazing ambiance with these Indianapolis specialty store lighting ideas. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →