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The best boutique shop ideas start with specialty lighting designed to attract and engage the high-end shopper looking for luxury, elegance and expensive merchandise. This type of retail space requires a perfect combination of functional, aesthetic and mood lighting. Continue Reading →
Owners of boutiques and specialty retail outlets who wish to attract a discerning clientele know that high-end lighting and luxurious surroundings are used to project the image of quality products and services.
The object of any good lighting design is to emphasize the store image, attract the target market, to which the store caters to, and create an environment conducive to enhancing the shopping experience. For the upscale market, three layers of appropriate lighting can achieve these goals. Continue Reading →
When a retail business wants to get creative with their displays, lighting must be one of the things they consider. It’s not about having enough light to see the items. It’s about creating a customer experience that draws them to an item and generates interest.
A variety of lighting techniques are available, depending on the space and items to be displayed. Someone who specializes in designer interior lighting can recommend the best way to use these techniques to increase customer engagement and create more sales. Continue Reading →
One of the most untapped and least utilized tool to help drive sales is the effective use of high end retail store lighting. Using creative lighting to create a good ambiance and get your customers in the shopping mood, is a simple and easy way to make subtle changes to your sales floor. Let’s take a look at some of the easiest, most fun and effective ways you can utilize creative lighting in your store.
Pay close attention to the guiding light when arranging items on the sales floor. Shoppers should be able to easily read all signage and move easily throughout the store. Take into consideration that once a customer is ready to make a purchase that they can easily locate the cash register and that they have a clear, well illuminated path. Continue Reading →
Lighting design plays an important role in the shopping experience. High-end retail clients should create an ambiance in their stores that sets an upscale atmosphere and reflects the exclusivity of their brands. The ideal clientele for a store can be attracted or repelled by lighting, and it’s important purchasing managers don’t make a mistake in this area. Continue Reading →
Lighting is one of the most important concepts in a retail store. Aside from overall style and layout, the lighting is what will direct traffic flow and catch the eye of the consumer. Without a significant lighting strategy, customers are left to their own devices and often times, will miss exceptional items. Spotlights and accent lights must be strategically placed so the customer is effortlessly drawn from one to the other. Continue Reading →
Retail establishments are waking up and understanding the many advantages their operations gain from switching from old incandescent or fluorescent to LED lighting solutions. An added advantage of LED retail lighting is better lighting for the entire retail environment.
LED is the acronym for Light Emitting Diode. The technology LED lighting uses is different from other lighting. Incandescent lighting has a filament that heats up and emits light. Most of the energy that goes to the lamp becomes heat and produces no light. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →