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These solutions are available by upgrading old, outdated lighting sources to light-emitting diode (LED) lighting. Retailers can save money while availing themselves of the many product variations within this technology to fill every lighting need, improve the store image and merchandising techniques, attract and keep customers, showcase featured products and encourage shoppers to make purchase decisions. Continue Reading →
Everyone now is ‘going green’ these days, and the retail lighting industry, as well as the merchants who buy their products, is no exception. It’s not just because of a sincere desire to protect the environment or to gain extra credit either; switching to energy-efficient lighting solutions just makes good business sense. Here are a few other benefits of ‘going green’ with retail lighting: Continue Reading →
Although a large portion of consumers have taken to the Internet for their personal shopping needs, many still prefer to take the time to visit actual retailers. When it comes to moving product, business owners must constantly make improvements to the way products are displayed. Furthermore, they must also look at ways to decrease business expenses.
In order for businesses to survive the modern world, owners need to be willing to change to match the expectations of the public. Continue Reading →
As more and more information is being released about global warming and how we are all putting a strain on the Earth do to our natural resource consumption, a renewed effort has been put on being green and protecting the environment in all aspects of our lives.
While there are a number of different things people should adopt personally as habits to help save the planet, businesses have also become more conscious of how they can be greener. One of the main ways is through energy efficient LED lighting being installed in brick and mortar stores, malls and other establishments, among other efficient lighting solutions. Continue Reading →
An essential element of in-store retail marketing is innovative lighting and design that applies all the principles needed to draw in customers and keep their interest and attention, as well as create the comfortable atmosphere needed for customers to make purchase decisions.
Altering the lighting design can drastically change the mood and atmosphere of an entire store, which means that with an updated, redesigned lighting system, you can revitalize a store and enhance its brand. Continue Reading →
Although the subject is still hotly debated and some retailers sincerely believe fluorescent lighting is preferable to LED lighting, they are generally misinformed. An LED lighting system has a measurably better performance over fluorescent, and its cost savings advantage is significant. Continue Reading →
Do you want to upgrade the energy efficiency of your stores, but are worried about the costs? Maybe you can get some financial help. Both the government and Indiana electric companies offer tax incentives and rebates to help businesses pay for energy efficient lighting and store designs. By taking advantage of these programs, your store(s) can go green while still having plenty of money left over for the future. Continue Reading →
In a retail environment, lighting is everything. Your choice in lighting can make or break the overall appearance of your venue and products. According to the U.S. Small Business Administration (SBA), lighting accounts for 20-50% of all electricity costs. The following is a list of the five most commonly used types of lighting for retail settings, in order of least to most energy efficient lighting. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →