- Lighting Solutions
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LED downlights and uplights have their own particular benefits, and savvy retailers select the most appropriate type for various aspects of the overall lighting design such as drawing attention to featured products or creating special effects. Downlights can be used in all lighting functions—general, task and accent—whereas uplights have fewer applications.
Light emitting diode (LED) lighting offers its own particular benefits and should be an integral part of any updating, refurbishing or redesigning of your retail outlet and selected for both up and down lights. Continue Reading →
To improve sales, make sure to design retail store lighting that pleases customers and enhances their sense of well-being. Research and field studies provided by the Royal Institute of Technology in Stockholm and the Hamburg University of Applied Sciences in Germany have determined that the main factors in improved retail sales are to supply not more brightness but more lighting contrast and an improvement in customer convenience and comfort. Continue Reading →
Accent lighting for retail stores has changed dramatically over the past few years. With the gaining popularity of LED and CFLs, retailers can direct light almost anywhere and produce a multitude of visual effects that not only beautify displays but also increase sales. Continue Reading →
It is well-known that people can form first impressions of people, places and objects in less than a second. Usually this is done visually, which requires these things to have the correct light for viewing. What first impression are you creating with the lighting design in your retail location?
The physical characteristics of your store, including its lighting, affect the overall shopping experience. Using specialty store lighting creatively in four key areas can play a role in how often your customers return and the purchasing decisions they make. Continue Reading →
Much consideration goes into the world of retail lighting. The objective is not only to create a specific lighting ambience in the place of business, but also to address the actual lighting needs of customers who will be frequenting the store. Lighting needs and thus the overall interior store design become extremely important when you are discussing the needs of individuals with physical and mental challenges. Continue Reading →
Dramatic, innovative lighting solutions for your retail outlet will impact your bottom line with savings on the cost of electricity plus increased sales. It doesn’t matter if you are the owner of a high-end boutique or are responsible for the decisions governing a large chain store; there are ways of cutting back on your lighting costs while enhancing the shopping experience for your customers.
Replace old, outdated fluorescent and incandescent lighting with cost-effective, low-voltage light emitting (LED) lamps and compact fluorescent lighting (CFL) to save money. The days are long past when the cost didn’t appear to be justified by the performance of this new type of lighting, which also suffered from the inability to handle such simple things as dimmer switches.
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Antique lighting can be a particularly suitable choice for your retail outlet if it complements the architectural design of the building, attracts your target market or enhances your products and brand. This type of lighting has the potential to evoke an emotional appeal to a wide audience.
If your retail outlet is located in an old building such as a heritage house, barn or factory, antique lighting can highlight the architectural design and become one of the building’s most admired features. There is such a wide variety of antique lighting choices, one or several types will work well with any vintage structure. Continue Reading →
Setting up the lighting design for your stores can sometimes feel like a battle between cost and effectiveness. If you want to reduce your expenses, it might seem like your only option is to reduce the quality of your lighting. However, if you plan correctly, you won’t have to make this tradeoff. Here are a few energy efficient lighting solutions that can help reduce your energy bill while still creating an attractive atmosphere in your stores. Continue Reading →
The lighting in your store matters. A well planned interior lighting design not only makes it easier for customers to find products in your store, it also helps create a relaxed atmosphere that encourages customers to stay in your store. However, the way to design a perfect store lighting environment is not always obvious. A couple recent lighting studies from Europe give some insight on how you can maximize the impact of your interior retail lighting. Continue Reading →
The science of retail store lighting has been given a tremendous boost. European researchers recently conducted two large studies to test how different lighting affects customers. The researchers conducted surveys, set up different light environments in labs, and monitored customers in a variety of store settings.
These studies led to some interesting results that can have an immediate benefit for your store’s lighting designs. By taking advantage of these latest findings on ideal retail lighting, you can create a more pleasant and more effective atmosphere for your customers. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →