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Your retail store lighting has an impact on how customers interact with your store. Most store managers are somewhat aware of this concept. However, as our understanding of technology and its psychological impact continues to improve, we are finding that retail lighting makes a bigger difference than we ever imagined.
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The science of retail store lighting has been given a tremendous boost. European researchers recently conducted two large studies to test how different lighting affects customers. The researchers conducted surveys, set up different light environments in labs, and monitored customers in a variety of store settings.
These studies led to some interesting results that can have an immediate benefit for your store’s lighting designs. By taking advantage of these latest findings on ideal retail lighting, you can create a more pleasant and more effective atmosphere for your customers. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →