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There are valuable resources that can help you find affordable, top-notch retail store lighting ideas so that you can choose the best for your business. Like all retailers, you want to find lighting ideas within your budget that can be incorporated into your store both inside and out. Attracting your target market while supporting your branded image enhances your store’s function, style and customers’ decisions to purchase. Updated lighting is the most cost-effective way of revitalizing your store. Continue Reading →
Just as well-designed department store lighting will boost sales, inappropriate lighting will reduce sales as dissatisfied customers purchase fewer items, spend less time shopping and seldom return to the store. It’s in your best interests to keep shoppers comfortable, engaged, satisfied with the experience, willing to make purchase decisions and happy to return in the future. Continue Reading →
LED lighting offers outdoor store lighting ideas that saves retailers money, improves visibility and safety for customers and staff and welcomes shoppers into the store. Low cost, up-to-date LED outdoor night lighting should be an important part of your business strategy. Continue Reading →
The colors of a purchase can be one of the main criteria buyers use to choose a product. Color is a crucial factor, especially in stores that sell clothes, shoes, fabric, furniture or other household decor. This means that your high end retail store lighting needs to be really good. How else will customers be able to differentiate between the colors of objects they are buying? Continue Reading →
Accent lighting for retail stores has changed dramatically over the past few years. With the gaining popularity of LED and CFLs, retailers can direct light almost anywhere and produce a multitude of visual effects that not only beautify displays but also increase sales. Continue Reading →
There are a variety of ways that retail professionals can use lighting within a store. Among the ways that can encourage customers to look further at the item on display is the use of valance lighting.
By understanding the differences between lighting options, it is easier to encourage a purchase by showing an object in a way that is attractive.
Before it is possible to apply the lighting solution in a retail setting, it is important to understand what valance lighting is and how it can change the appearance of an object. The basic definition of the lighting solution is a hidden light. Continue Reading →
Antique lighting can be a particularly suitable choice for your retail outlet if it complements the architectural design of the building, attracts your target market or enhances your products and brand. This type of lighting has the potential to evoke an emotional appeal to a wide audience.
If your retail outlet is located in an old building such as a heritage house, barn or factory, antique lighting can highlight the architectural design and become one of the building’s most admired features. There is such a wide variety of antique lighting choices, one or several types will work well with any vintage structure. Continue Reading →
Track lighting, as its name suggests, is a specific type of lighting where light fixtures are installed along a series of tracks that can run along ceilings, walls or even across load bearing structures like beams and rafters. Though track lighting ideas are commonly employed in the home to give the homeowner the unique look and feel that they’re going for, these types of lighting solutions can greatly benefit a business in a variety of different ways.
One of the major benefits of track lighting is that the individual light fixtures can commonly be controlled separately from the rest of the track. As a result, this can be a great way to provide accent lighting for certain items in a retail store that are mounted along a wall. Continue Reading →
In addition, other fixture types should be on separate circuits, controlled by an astronomical time clock. This way, only the most efficient fixtures will be used outside of business hours, for staff activities such as cleaning and restocking. This not only saves energy, but greatly reduces maintenance for burned-out accent lights.
The selection of the right lighting can be a major contribution to retail sales. Lighting can establish a store’s image, lead customers inside, focus their attention, make the products attractive and visible, and in general encourage purchasing. “Energy Effective” lighting provides all these benefits for the lowest life-cycle cost, while saving energy, operating costs, and maintenance. This guide shows you how it is done, with sample layouts and specifications that are energy effective, and energy code compliant.
Retail lighting must have good color, contrast and balance between lighted surfaces. Other qualities are listed in the chart below. There is no single formula for all retail lighting. A professional lighting designer or retail designer may be able to create successful designs while breaking all the rules suggested here. However, this guide is intended to provide sound advice and simple techniques for consistently successful and “energy effective” retail lighting.
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →