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Distinguished retailers have long understood the importance of exceptional lighting within a retail space. However, many brands are still undecided about exactly how lighting impacts their customers and their perception of merchandise value. The right lighting can go beyond augmenting goods and is an essential component of brand definition.
High CRI sources reproduce merchandise color that is similar to natural lighting. This more desirable, quality lighting allows colors to be vivid and alive. In turn, this enhances the customer’s perception of rich colors and textures of merchandise. Continue Reading →
The best boutique shop ideas start with specialty lighting designed to attract and engage the high-end shopper looking for luxury, elegance and expensive merchandise. This type of retail space requires a perfect combination of functional, aesthetic and mood lighting. Continue Reading →
Cove lighting ideas can be used to create a unique shopping environment by the strategic use of impressive lighting effects, usually by tucking lamps and strips into recessed areas with fixtures hidden. Cove lights can be the source of the primary or ambient light, used to create a mood, to highlight displays or special features and to support brand identity.
Cove lights come in various styles, including flexible rope lights and cove-mounted LED (light emitting diode) strip lights. They can provide cold white light, warm white light, colored light and even color-changing light with linear strips. Continue Reading →
One of the most untapped and least utilized tool to help drive sales is the effective use of high end retail store lighting. Using creative lighting to create a good ambiance and get your customers in the shopping mood, is a simple and easy way to make subtle changes to your sales floor. Let’s take a look at some of the easiest, most fun and effective ways you can utilize creative lighting in your store.
Pay close attention to the guiding light when arranging items on the sales floor. Shoppers should be able to easily read all signage and move easily throughout the store. Take into consideration that once a customer is ready to make a purchase that they can easily locate the cash register and that they have a clear, well illuminated path. Continue Reading →
Retail lighting can do so much more than just light up your store. If you plan right, your lighting can attract more business, bring down your energy bill and build brand recognition for your company. Is your current lighting plan delivering everything it can be? Here are a few cutting-edge lighting strategies that can help take your business to a whole new level. Continue Reading →
Your store’s window display introduces your business to the world. This is your chance to tell customers what you sell and spark their interest enough to get them to come inside the store. You’ve got this goal and so does every other competing business around you. So how are you supposed to stand out from the crowd?
Effective lighting in your window displays makes a big difference in drawing attention. There are a few creative lighting ideas that you can begin using today to help your store stand out and bring in more business. Continue Reading →
It’s a great time to be in the field of retail lighting. Our understanding of lighting technology has never been better and many exciting new developments are just around the corner. In our first segment of “Retail Store Lighting Ideas for the Future”, we saw how your store lighting could influence the mood and emotions of your customers.
This is already a huge development, but you can still do even more with your lighting. Today, we’ll be looking at ways your retail lighting can be used as a communication tool to leave a better impression on your customers and make your stores safer. Continue Reading →
We are entering in a new era of lighting technology. As our understanding of lighting and human psychology grows, we are learning new ways to create more interesting, more pleasant, and more effective lighting designs.
In a recent report, PFKS Labs and Philips uncovered a number of exciting trends in lighting technology. These trends can give you an idea of what you’ll soon be able to do with your retail store lighting. In this article, we’re going to look at how they discovered that lighting can make a positive and emotional impact on consumers.
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Brand recognition is big business. Major companies around the world spend a fortune developing and protecting a unique image that helps their businesses stand out. This is because consumers are often attracted to what is familiar. They will be more likely to remember your business and more willing to revisit your stores if you can create this type of uniform setting. One of the best ways to create a uniform mood is with a well-planned lighting design. Continue Reading →
Lighting for retail is a little different than lighting your home. At home, what you want is a nice atmosphere; you want to create a homey, warm feeling. In a retail setting, lighting your business is an act of marketing. Here are some lighting ideas to get you started: Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →