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Lighting is one of the most important concepts in a retail store. Aside from overall style and layout, the lighting is what will direct traffic flow and catch the eye of the consumer. Without a significant lighting strategy, customers are left to their own devices and often times, will miss exceptional items. Spotlights and accent lights must be strategically placed so the customer is effortlessly drawn from one to the other. Continue Reading →
Your retail store lighting should do more than just help people view the merchandise. If you get creative with your lighting design, you can bring out the unique character of your business and leave a memorable impression on your customers. This is especially important for small, high-end boutiques.
One easy way to make this impression is by using unusual or unique store light fixtures. There are many creative designs on the market today that can both help bring in more business and make your store the type of place that customers will never forget. Continue Reading →
What can you do to help your stores stand out from the competition? One way to leave a great impression on customers is with a well-designed lighting plan. Here are 5 unique retail store lighting ideas that can be a big help. Continue Reading →
For the past 50 years, stores have used high and low pressure sodium lamps for their outdoor security and parking lot lighting. These fixtures were long considered to be the best way to provide outdoor lighting so most scientific data was based on why these fixtures were most effective.
Recently, stores have begun testing LED lamps for their night lighting. Even though these fixtures don’t test well according to traditional measurements of lighting efficiency, they clearly provide a brighter and clearer light. The reason for this discrepancy has recently been discovered and it is revolutionizing the science behind outdoor lighting. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →