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Good retail store lighting accentuates featured displays by using the best color, intensity, suitability and dramatic effects. Display lighting makes products and specialty items pop out from their surroundings and draw in the attention of customers. Special items can be featured in window displays, counters, showcases and shelves. Continue Reading →
Specialty store lights should add drama and excitement to the customer shopping experience in order to boost sales by attracting and intriguing the target market. Lighting is an effective marketing tool. What impression is your retail outlet trying to create? Is it working?
If you focus your brand, advertising, décor and lighting on your target market, you are going to outsell your competition. Make sure you know who your target market is. Continue Reading →
The colors of a purchase can be one of the main criteria buyers use to choose a product. Color is a crucial factor, especially in stores that sell clothes, shoes, fabric, furniture or other household decor. This means that your high end retail store lighting needs to be really good. How else will customers be able to differentiate between the colors of objects they are buying? Continue Reading →
Every retail store owner and manager should understand the importance of excellent lighting, in particular for clothing stores and their sales. It is imperative that these stores utilize ample lighting with clean lamps for clothes that are on display as well as for dressing rooms. Continue Reading →
In the antique business, you know sales are all about appearances and vibe. In order to sell shoppers on your products, you’ve got to make them look old but not battered, loved but not used, beautiful but not gaudy. Choosing the right lighting for boutique retail stores to accomplish these effects can be tricky, but it’s not impossible as long as you follow these steps. Continue Reading →
Cutting your energy expenses while attracting and retaining customers is a real possibility. Increased sales can be the result of upgraded store lighting using LED and CFL lamps and fixtures. Slashing your energy expenses allows you to regain your investment quickly with lower electrical costs, rebates and financing options available in many states. Continue Reading →
It is well-known that people can form first impressions of people, places and objects in less than a second. Usually this is done visually, which requires these things to have the correct light for viewing. What first impression are you creating with the lighting design in your retail location?
The physical characteristics of your store, including its lighting, affect the overall shopping experience. Using specialty store lighting creatively in four key areas can play a role in how often your customers return and the purchasing decisions they make. Continue Reading →
In addition, other fixture types should be on separate circuits, controlled by an astronomical time clock. This way, only the most efficient fixtures will be used outside of business hours, for staff activities such as cleaning and restocking. This not only saves energy, but greatly reduces maintenance for burned-out accent lights.
The selection of the right lighting can be a major contribution to retail sales. Lighting can establish a store’s image, lead customers inside, focus their attention, make the products attractive and visible, and in general encourage purchasing. “Energy Effective” lighting provides all these benefits for the lowest life-cycle cost, while saving energy, operating costs, and maintenance. This guide shows you how it is done, with sample layouts and specifications that are energy effective, and energy code compliant.
Retail lighting must have good color, contrast and balance between lighted surfaces. Other qualities are listed in the chart below. There is no single formula for all retail lighting. A professional lighting designer or retail designer may be able to create successful designs while breaking all the rules suggested here. However, this guide is intended to provide sound advice and simple techniques for consistently successful and “energy effective” retail lighting.
Cove lighting ideas can be used to create a unique shopping environment by the strategic use of impressive lighting effects, usually by tucking lamps and strips into recessed areas with fixtures hidden. Cove lights can be the source of the primary or ambient light, used to create a mood, to highlight displays or special features and to support brand identity.
Cove lights come in various styles, including flexible rope lights and cove-mounted LED (light emitting diode) strip lights. They can provide cold white light, warm white light, colored light and even color-changing light with linear strips. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →