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Good retail store lighting accentuates featured displays by using the best color, intensity, suitability and dramatic effects. Display lighting makes products and specialty items pop out from their surroundings and draw in the attention of customers. Special items can be featured in window displays, counters, showcases and shelves. Continue Reading →
Specialty store lights should add drama and excitement to the customer shopping experience in order to boost sales by attracting and intriguing the target market. Lighting is an effective marketing tool. What impression is your retail outlet trying to create? Is it working?
If you focus your brand, advertising, décor and lighting on your target market, you are going to outsell your competition. Make sure you know who your target market is. Continue Reading →
In the antique business, you know sales are all about appearances and vibe. In order to sell shoppers on your products, you’ve got to make them look old but not battered, loved but not used, beautiful but not gaudy. Choosing the right lighting for boutique retail stores to accomplish these effects can be tricky, but it’s not impossible as long as you follow these steps. Continue Reading →
It is well-known that people can form first impressions of people, places and objects in less than a second. Usually this is done visually, which requires these things to have the correct light for viewing. What first impression are you creating with the lighting design in your retail location?
The physical characteristics of your store, including its lighting, affect the overall shopping experience. Using specialty store lighting creatively in four key areas can play a role in how often your customers return and the purchasing decisions they make. Continue Reading →
When customers make their way into retail stores, they are often bombarded with products from every angle. For some, having so many product choices to choose from makes their shopping experience a bit overwhelming and uncomfortable.
Fortunately, a great way to enhance shopper’s experiences is by using the most effective lighting. To be effective and efficient, LED lighting answers both needs. Here’s a quick look at five tips for enhancing your customers’ experiences with the right lighting. Continue Reading →
Distinguished retailers have long understood the importance of exceptional lighting within a retail space. However, many brands are still undecided about exactly how lighting impacts their customers and their perception of merchandise value. The right lighting can go beyond augmenting goods and is an essential component of brand definition.
High CRI sources reproduce merchandise color that is similar to natural lighting. This more desirable, quality lighting allows colors to be vivid and alive. In turn, this enhances the customer’s perception of rich colors and textures of merchandise. Continue Reading →
The savvy retail storeowner should be aware that specialty store lighting is a key factor in increasing sales, and the more dramatic the lighting, the better. Specialty stores include upscale lifestyle stores and boutiques, those with fine jewelry, expensive household items, and designer clothing and footwear. Continue Reading →
Jewelry stores and high-end clothing boutiques share many similarities as businesses. They sell premium products, offer excellent customer service, and depend more on the quality of the product than the quantity of sales. As small high-end stores, they both use some very parallel lighting ideas.
However, one lighting concept for high-end stores is that the lighting should be personally customized to each business. With that in mind, I will examine some very important differences in how to handle the specialty store lighting for each type of business. Continue Reading →
If you’re running a specialty store or boutique, chances are you have put a lot of thought in the style and personality of your store’s design. Have you given the same amount of attention to your store lighting? If your store lighting is ineffective, you may never get the chance so show customers why your store is special; you’ll turn them off before you ever get the chance. With a little planning, you can create an amazing ambiance with these Indianapolis specialty store lighting ideas. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →