The best boutique shop ideas start with specialty lighting designed to attract and engage the high-end shopper looking for luxury, elegance and expensive merchandise. This type of retail space requires a perfect combination of functional, aesthetic and mood lighting.
Luxury Stores announce themselves through Unique Lighting Designs
High-end boutiques can specialize in the following:
Lighting in these shops should be non-uniform and multi-layered.
- Ambient, or General, Lighting – The ambient lighting should be lower than that of regular retail stores with their competitively priced goods, or warehouse and discount stores with mid-to-low-priced merchandise.
Although the light must be strong enough to enable customers to inspect the merchandise, high-end shoppers expect personal service and guidance through the store, which eliminates the need for bright lights. Soft light creates an intimate, but professional mood, and suggests to shoppers that they are in a very exclusive store catering to the discerning buyer. Warm, recessed ceiling lights plus up and down wall lighting produces a welcoming atmosphere.
- Accent Lighting – Accent lights are used to draw attention to specialty items. These lights should be narrow beamed and bright. The beams should be focused on the main attraction and lighting intensity should be reduced to surrounding it only so that the featured item will stand out sharply.Accent lights can be angled up from below, or down from above. Check the lighting at all angles from which a customer might view the display to avoid the possibility of a light shining directly into the eyes of a shopper. Lights on jewelry should be cool white; specialty grocery stores should use red hues to make food appear more appetizing; and areas around mirrors should be bathed with a warm white or a pink-toned light.Well-placed accent lighting on expensive items in window displays announce the boutique as being exclusive and high-end.
- Functional Lighting – Whether the function is to draw customers to a display or an exit sign, allow them to try on or examine merchandise or to make checkout quick and easy, lighting must be suited to the task.Lighting over each major display and the pathways to them can be washed by lights that are brighter than the ambient lighting, but lower than the accent lighting. Fitting rooms should have lighting that is as natural as possible, preferably a warm white.Lighting at checkouts should be bright enough to allow customers to read and conduct business comfortably. Be sure to include under-shelf lighting and display case lighting strong enough to ensure that merchandise is easy to see. Exit signs and safety lights should be bright enough to be effective.
- Contemporary – Rope lights and track lighting will emphasize a sleek, edgy, modern look.
- Traditional – Crystal, beads, sconces and chandeliers will highlight a rich, upper class style and tradition.
- Male Appeal – Modern lighting and blue tones attract men.
- Female Appeal – Soft pastel colored lights such as pink, coral and pale purple have a feminine appeal. Women are comfortable with both contemporary and traditional lighting.
- Exclusive, one-of-a-kind products
- Designer brands
- Personalized service
Display lighting must be strong enough to enable customers to read price, size and care labels, and to see and appreciate true colors and textures.
Lighting Should Match the Style of the Boutique
If you have a trend-setting modern boutique or a classy traditional one, or specialize in merchandise geared primarily to women or to men or to a special target market, make sure the lighting enhances the style.
Clever lighting designs can also hide building imperfections and draw attention to attractive architectural features within your boutique.
Shoppers who are attracted by high-end specialty lighting anticipate paying higher prices for:
Incorporate artistic and specific lighting ideas to attract and entice the boutique shopper who will return regularly.
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