Lighting is a more powerful tool than the average person realizes. It highlights items at their best, minimizes their flaws and helps to create an emotional experience. Museums and theaters have used lighting for years to set the stage, trigger audience reactions and create mood. In the world of art, lighting is often used to showcase particular works or to help deliver them to the audience in the way the painter or sculptor may have envisioned the finished product.
As an example, the Sistine Chapel in Rome began using LED lighting to display various works of art by Michelangelo on February 18, 2014. The reason for the change was simple. They wanted art lovers visiting the chapel to experience the art in a wash of colors and brightness never before experienced within the walls of the chapel.
Retail Lighting to Show off Your Masterpieces
You know your products are masterpieces. You’ve scoured the globe and searched high and low for the perfect items to offer your valued customers.
There’s no need to convince you of the value of the items you have on hand. Your patrons, however, may need to see these items in a different light in order to understand their true beauty.
That’s why retail display lighting is so crucial. Leave the harsh fluorescent overhead lighting to discount retailers. Initiate intimate lighting overhead and leave the license to offer certain exceptional beauties among your store products shining a little brighter than all the rest.
Retail LED lighting is ideal for the showcase or display lighting. This lighting lets your patrons know the items displayed are truly exceptional pieces worthy of their attention.
Creating Dramatic Effect with Retail Display Lighting
Retail display lighting is important as much more than drawing the eye and signaling the importance of high-value items in your boutique or shop. It’s also important to use in window displays. Window displays are particularly important in areas where pedestrian traffic or competition is high. These are the hooks that brings buying patrons through your doors.
Lighting in these displays should not simply be overhead shining down on all the items in the display. Instead, lighting should be directional and angular, highlighting the items you want to draw attention to. Use multiple lamps from different angles in order to stimulate the senses and create a sense of drama and intrigue within your display.
It doesn’t matter if your boutique or shop offers retail masterpieces of today, yesterday or tomorrow; the right lighting helps to make them masterpieces in the eyes of your patrons.
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