Different kinds of stores need different lighting solutions. At the broadest level, there are three main categories of store lighting:
- Basic Lighting for large stores. Total focus on clear, general lighting so people can easily view the merchandise.
- Intermediate lighting for medium sized stores. Combines clear general lighting with some accent lighting on important store areas.
- High end lighting for small boutiques. Lighting design based on accent lighting to bring the most attention possible to important products.
This general outline gives you a basic guide of what to do with your lighting design, but there is much more to consider. Let’s look at lighting recommendations for various types of stores so you can get even more ideas for your own business.
Furniture Stores: Have Customers Feel at Home with Accent
In a furniture store, the atmosphere is so important. Customers need to feel like they are in a home environment because this helps them imagine the furniture in their own homes. If you can give customers this experience, you’ve made sales that much easier.
You want to have your lighting directed on the merchandise so customers stay focused. Directional light sources help accomplish this goal. Using neutral CCT on light levels that can be affected by other light also creates this type of balanced lighting.
For light fixtures, medium-base LED retrofit lamps are recommended for your down lights and track fixtures. These lamps are energy efficient plus give clear light. Cove lighting with color changing LEDs will also create an interesting environment that helps customers distinguish between store sections.
Convenience Stores: Store Lighting Fixtures that Makes Customers Feel Safe and Welcome
How many times have you gone to the local convenience store to buy some milk only to leave with an entire bag full of other purchases? Studies have shown that about 90% of purchasing decisions at convenience stores are made at the point of sale. As a result, the key to these businesses is just getting customers in the door. After that, the merchandise does all the work.
Convenience store lighting needs to be clear, bright, and focused on general lighting. This helps customers see merchandise and increases the chance of an impulse purchase. It also makes people feel safer, important for stores that often stay open late.
T8 fluorescent light fixtures are an effective way to create this bright, indoor environment. These lamps emit clear illumination and are very long lasting. Since convenience stores have such long hours and constantly need light, this is a big saver for maintenance costs. For outdoor lighting, LED canopy luminaries offer the same benefits.
Mass Merchants: Energy Efficient Lighting Helps the Environment and the Bottom Line
Mass merchants have two key goals for their lighting system: create a bright environment for customers and keep energy costs as low as possible. These goals conflict so store managers might think they can only achieve one of the two. With new lighting technology, this is so far from the case.
How is your store structured? If you have high ceilings, big aisles, and tall shelves, you should use T8 energy efficient fluorescent light fixtures. This will keep the store bright plus reduce the hassle of having to replace these hard to reach lamps. Ceramic metal halides can also do the trick.
If you have a lower ceiling, recessed troffers, and lower shelves, consider using LED options like BR and PAR lamps. T8 fluorescents are also a great choice.
Matching your lighting design to your store’s unique needs is the key to a pleasant store environment. If we didn’t cover your type of store today, don’t worry. We’ll be looking at several more examples in part 2. See you then.
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