Accent lighting is just what you need to grab the attention of shoppers, which is especially important during the holiday season. According to The New York Times (December 2, 2013), the holiday shopping season accounts for 20% to 40% of the annual sales for retailers, and time is running out for this year!
Accent Lighting is an Important Design Feature all Year Round
Retail lighting must not only highlight the merchandise, it must also accomplish a number of other important tasks for which accent lighting is particularly effective:
- Catch the attention and admiration of shoppers
- Make the merchandise look particularly appealing
- Enhance the store’s image
- Help shoppers evaluate the product
- Create an ambiance of comfort and pleasure
- Be cost effective
Ultimately, the control and focus of accent lighting is to increase sales.
Featured Display Lighting is Less Expensive with LED Accent Lights
A decorated tree is often a focal point in a retail business during the holiday season. There are big savings if you decorate a tree with LED (light emitting diode) lights rather than incandescent lights. The US Department of Energy has estimated the cost of electricity to light a six-foot tree for 12 hours a day for 40 days (the average life span of a holiday tree) as follows:
- C-9 lights $10
- Mini-lights $2.74
- C-9 lights $0.27
- Mini-lights $0.82
You can expect the same cost savings if you make the change from incandescent lights to LED lights in all your featured display lighting for holiday shoppers. With LED lighting, the savings they represent are changing lighting choices daily.
In fact, so many of your customers are switching to LED lights for home holiday displays that big name retail stores sell fewer incandescent light each year, and Costco is stocking none at all for the 2013 holiday season.
Use Accent Lights in Your Store Windows for Dramatic Effect
Not only should you use accent lighting throughout your store, these specialty lights have huge drawing power when used in window displays. They make shoppers pause and look, and encourages them to come inside to see more.
Accent lights are normally 10 to 20 times brighter than the surrounding lights and can beam from below or above, and are perfect for highlighting three-dimensional characteristics and textures or adding sparkle to your featured products.
The more sophisticated the store, the more it will rely on muted lights and the flexibility of illumination levels throughout the store with accent lights to add interest and drama. The best accent lights show products in their true colors and make featured items stand out from their surroundings. They showcase them as specialty merchandise.
Discriminating use of accent lighting enhances colors and textures, attracts customers and guides them to key items, develops an exciting ambiance appropriate to the merchandise and creates a pleasant shopping environment for your customers. By substituting LED lighting for incandescent lighting, you can do it all for a fraction of the cost.
Whatever kind of lighting you use, be sure and include accent lighting in your storefront windows to bring in potential customers and direct them through your store with featured display lighting. You’ll see the accent light advantage reflected in your bottom line at the end of the holiday shopping season.
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