With a little thought and planning, you can lower the cost of lighting your retail store by using energy efficient lighting and clever lighting methods. That way, you can focus attention on your store and your merchandise, attract consumers by making them feel safer and more comfortable and to increase your store’s overall sales.
You Need to Spend Money to Save Money
If you haven’t upgraded your lighting to take advantage of the cost savings available, it is time you gave this move some serious thought. Lighting is responsible for one of the highest energy costs in a retail business, and it is smart to switch to energy efficient lighting as quickly as possible, even though there is an initial cost to make this change.
Upgrade your old fluorescent fixtures with these state-of-the-art lights and start saving on electricity. Even though energy efficient compact fluorescent lighting (CFL) has an initial installation cost, the lamps run on one-third the electricity of incandescent lamps, emit 25% less heat and last 10 times longer.
Light emitting diode lamps (LED), which are also more expensive, are an even better choice and last 10 times longer than CFL lamps, 10 to 15 times longer than incandescentlamps, and use one-thirtieth the amount of electricity. LED’s are becoming increasingly popular because they not only reduce the use of electricity, but also break less easily than traditional lamps, even with more bumping and jarring. Unlike CFL lamps, LED’s do not contain mercury, which means they are less dangerous when broken, and cause fewer problems when disposing of them.
There are Many Benefits to Upgrading Your Lighting
Society is becoming increasingly more aware of corporate responsibility. By upgrading to CFL and LED lighting, you mark yourself as a good corporate citizen and consumers will notice, especially if you point it out to them—and you should.
By reducing your use of electricity, you help save our natural resources and also reduce pollution of the environment. LED lights are particularly effective at night, and by using outdoor lights with sensors to turn them on in response to movement and low light, you can, at less cost, use more and better outdoor lighting. Using more and better outdoor lighting will make your customers feel safe in your parking lots, outside your store, and add attractive landscape lighting, with low-light sensors as well.
Better lighting inside your store reduces accidents and makes shopping easier and more comfortable, and you can even install emergency lighting to be used when needed. The decrease in the cost for electricity will allow you to install more effective lighting to showcase merchandise using track lights, spotlights, colored lights and dramatic uplights and/or downlights.
You Can Afford More Sparkle and Excitement in Your Store
A store replacing one incandescent light with an LED light can save 70% on energy, which certainly illustrates the extent to which upgrades reduce electricity costs. Although retailers may find the upgrade price tag worrisome at first, there are still utility company and state rebates available to encourage businesses to make the switch.
What is really important to your bottom line is that the money you will ultimately save on electricity can be invested in exciting, eye-catching lighting to help you create the perfect ambiance to draw customers and encourage sales. From fashion to jewelry to food, sales performance benefits from attractive displays are possible through energy efficient lighting. Don’t wait any longer to upgrade.
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