Everyone now is ‘going green’ these days, and the retail lighting industry, as well as the merchants who buy their products, is no exception. It’s not just because of a sincere desire to protect the environment or to gain extra credit either; switching to energy-efficient lighting solutions just makes good business sense. Here are a few other benefits of ‘going green’ with retail lighting:
It Saves Money
From a business perspective, this is the best reason. CFL’s (compact fluorescent lightbulbs) use as much as 75% less electricity than conventional bulbs, and last 10 times longer on average. The even more popular and just as efficient LED bulbs (light-emitting diodes) can last 50 times longer. Although they represent a bigger investment in the short term, over time a retailer can realize the significant savings it offers as well.
It’s a Great Marketing Tool
Informing customers of your businesses’ environmentally-friendly practices has a strong influence on consumers. Customers who respond to a green message also tend to be more loyal, and have a higher income. One study found that 80% of consumers surveyed modified their behavior, including purchasing decisions, out of concern for the environment.
Tax Credits and Rebates
There are some significant financial incentives to use energy-efficient lighting solutions now more so than before, whether or not some retailers are ready to make the change. The U.S. government already has steep limits on business energy usage, and it’s only going to get stricter. States and power companies are also offering incentives to use energy efficient store lighting fixtures.
Ease of Supply
Companies are finally shifting their focus to energy-efficient lamps. Though incandescent bulbs aren’t going away anytime soon, they will be harder to find. LED lamps in particular will dominate the market, with 10 times more of them sold than just a year ago. According to Home Depot’s Brad Paulson, “You’re seeing all of your growth in the LED category. We absolutely expect LED technology in four or five years to be the most popular lighting technology that’s out there.”
Overall, besides saving money and attracting more customers, going green with retail lighting really is better for the environment, and that’s a good reason too.
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