Antique lighting can be a particularly suitable choice for your retail outlet if it complements the architectural design of the building, attracts your target market or enhances your products and brand. This type of lighting has the potential to evoke an emotional appeal to a wide audience.
Architectural Design can be Enhanced by Appropriate Lighting Choices
If your retail outlet is located in an old building such as a heritage house, barn or factory, antique lighting can highlight the architectural design and become one of the building’s most admired features. There is such a wide variety of antique lighting choices, one or several types will work well with any vintage structure.
If you light your premises with genuine antiques rather than reproductions, these must be rewired for safety even if the originals were never used. Fortunately, you can find LED lamps that will fit even the smallest sconce.
You can mix and match antique fixtures and lamps throughout the store:
- Chandeliers, pendants and ceiling lamps
- Light bars and track lighting
- Sconces and sidelights
- Outdoor lighting fixtures
Here are some of the most popular vintage materials and styles:
- Wrought iron and gothic designs
- Cast iron and Medieval designs
- Cast metals of various kinds and styles
- Beaded, lead glass and prism glass – all popular choices for chandeliers and pendants
- Gothic amber glass and art deco glass
Use this Form of Lighting to Attract Your Target Market
Antique lighting will attract your target market if you are selling products such as art and collectibles, period furniture and accessories, salvaged and reclaimed items or classic jewelry and clothing. It is very appealing in some specialty stores and small boutiques, and upscale stores with unique products.
Contemporary buildings can be transformed by the addition of antique lighting, which can change the dynamic of the store. As well, an eclectic mix of old and new lighting can be charming if carefully integrated, such as by outfitting one room or one area with specialty items highlighted by antique lights, mirrors and furnishings.
Antique Lighting Decor Draws Attention to Your Brand
Combining antique lighting with vintage chairs and accessories, ornate mirrors and wallpaper in the restrooms and change rooms reinforces period settings. Vintage décor can be a dramatic feature in this day of streamlined, contemporary decorating, and will be noticed by customers and visitors so that your brand will be reinforced and products will be remembered.
Antique lighting is a good choice if the architecture of your store or its products can benefit by a backdrop reminiscent of bygone days, keeping in mind that your lighting design must still satisfy all the key, contemporary requirements:
- Lighting must supply good visibility for task performance such as reading labels, assessing colors and textures and viewing products in display cases.
- Functional lighting is important, too, and you need well-lit change rooms and comfortable lighting at cashier sites, in restrooms and both indoors and outside for safety.
Antique lighting evokes strong emotion, reminds us of the simpler and safer past and appeals to the romantic in all of us. If it is appropriate, consider using antique lighting as a feature of your retail outlet and benefit from its unique charm.
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