A lighting designer will keep your retail business on budget and offer valuable advice about latest styles and functionality. Suggestions regarding reflection, glare, temperature, lumens and many more factors are the benefits and services available through lighting professionals. See how this is worthwhile to retailers because costs savings will happen in the long run.
Chances are that the average business owner or manager is not able to give valuable time to studying about light levels and details like Kelvin ratings or color rating index-CRI. However, these details are incredibly important when it comes to picking out the right type of lighting for a storefront and products – it can mean the different between an ugly and pleasant atmosphere, between discolored products or ideal conditions.
It’s the dedication of a lighting designer to know how light temperatures work for each type of light bulb and how to best use them. And before you ask, yes – there are certifications and training programs for lighting designers to help qualify them to make these judgments, so it is not a matter of guessing.
Matching Your Lighting to Your Brand
Which type of lighting works best if you run a grocery store? What about a clothing store? What if you sell collectives or jewelry?
Each case may take not only different lamps but also different types of lighting, from spotlights and accents to decorative lighting and many other options. A lighting designer can take a look at your brand and suggest what types of lighting will work best to complement your suite of products. It’s an ideal service if you (struggle with being overwhelmed from the possibilities and goals of productive lighting.)have trouble making up your mind about lights.
How does light reflect and refract? How does it respond to plastic, leather, stone or plaster? How much is too much glare, and how do you control it? Lighting designers understand the proper techniques to use in specific lighting tasks, which can be very useful when it comes to display or marketing illumination. To give your products the best possible appearance, hire a lighting designer to look for flaws or new potential in your lighting scheme.
New technologies are released continually that could be the perfect solution to your lighting dilemma. Lighting professionals make it their job to be on the forefront of new product lines and trends that you need to impress customers. They position themselves to give you recommendations that are current and available. It’s the job of lighting designers to keep up on the trends and learn about new technology so they are in the best place to give you the right recommendations.) This includes textile lights, the latest LED solutions, energy tracking, subsidies and much more important information.
A common goal for companies is to save money through their new lighting plans. A lighting designer knows exactly how to use lights in a large space and pick out products that will cut down both upfront and long-term costs. When working within budget constraints or sustainability goals, help yourself by enlisting an experienced lighting expert.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Retail Lighting and Design and a clickable link back to this page.