Anyone who has ever tried on new clothes, under the harsh fluorescent lighting of a retail establishment, can agree to the importance of a flattering store lighting design plan. Lighting sets the mood. Whether it’s the sun’s ability to brighten a gloomy day or the unmistakable message sent by a candle lit dinner, lighting has the power to help guide an emotional response from the viewer.
What this means in the retail lighting game is that store operators have a wide range of opportunities to get it right, and get it wrong when opting for a suitable lighting mix.
In general, there are four types of lighting systems that play a role in establishing the perfect lighting source for your boutique business: Valance, accent, perimeter, and ambient. Of the four, ambient light is the general lighting that allows your customers to see what they are shopping for.
Types of Ambient Lighting to Consider
Getting the right store lighting design is determinate on the nature of your retail establishment. For example, high traffic businesses like grocery stores ratchet up the ambient lighting to highlight the large selection available to consumers. High, densely-packed shelves are on visual display as a way of advertising their wares, and the bright ambient lighting is the spotlight so that nothing is missed.
Conversely, lower levels of ambient light are the norm in higher end retail establishments. The subdued lighting serves two purposes. First, it provides for an inviting environment that encourages the customer to adopt a slower pace as they peruse your offerings, and more importantly; the diffused nature of a lower ambient light setting allows you to dramatically highlight your merchandise to excellent effect with any of the three other forms of lighting systems: valance, perimeter, and accent.
Set the Stage with Ambient Lighting
You have already set the tone you want with lower levels of ambient lighting, now that same lighting can be used to set the stage for showcasing your goods. A lower ambient light level gives you the opportunity to establish dramatic contrast with accent lighting.
Your business retail model focuses on the exclusive, and exclusivity is best illustrated by a clean display shelf with a bright accent light centered squarely on the feature item. Each opera has only one Prima Dona, and your store lighting design will suggest the same superior quality of your high end commodities.
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