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Good retail store lighting accentuates featured displays by using the best color, intensity, suitability and dramatic effects. Display lighting makes products and specialty items pop out from their surroundings and draw in the attention of customers. Special items can be featured in window displays, counters, showcases and shelves. Continue Reading →
Among all the selling points related to upgrading old-fashioned lighting fixtures and systems to new, light emitting diode lamps (LED) and systems, retailers should take note that one of colored LED lighting benefits is improved health, among the many other advantages.
Lighting supports the retailer’s image, affects sales and impacts the bottom line. Retailers understand that lighting performs important functions in their operations: Continue Reading →
Just as well-designed department store lighting will boost sales, inappropriate lighting will reduce sales as dissatisfied customers purchase fewer items, spend less time shopping and seldom return to the store. It’s in your best interests to keep shoppers comfortable, engaged, satisfied with the experience, willing to make purchase decisions and happy to return in the future. Continue Reading →
If used correctly, lighting choices will give you the edge you need over your competitors. Start with selecting from LED (light emitting diode) lights for serious savings over time, and you will be investing in the best. Expect 25% of the cost of the store to be lighting—fixtures, maintenance and electricity—and you need to get the most value you can from it. Continue Reading →
Specialty store lights should add drama and excitement to the customer shopping experience in order to boost sales by attracting and intriguing the target market. Lighting is an effective marketing tool. What impression is your retail outlet trying to create? Is it working?
If you focus your brand, advertising, décor and lighting on your target market, you are going to outsell your competition. Make sure you know who your target market is. Continue Reading →
LED downlights and uplights have their own particular benefits, and savvy retailers select the most appropriate type for various aspects of the overall lighting design such as drawing attention to featured products or creating special effects. Downlights can be used in all lighting functions—general, task and accent—whereas uplights have fewer applications.
Light emitting diode (LED) lighting offers its own particular benefits and should be an integral part of any updating, refurbishing or redesigning of your retail outlet and selected for both up and down lights. Continue Reading →
Everyone now is ‘going green’ these days, and the retail lighting industry, as well as the merchants who buy their products, is no exception. It’s not just because of a sincere desire to protect the environment or to gain extra credit either; switching to energy-efficient lighting solutions just makes good business sense. Here are a few other benefits of ‘going green’ with retail lighting: Continue Reading →
No longer is LED lighting suited only for residential applications, but also for a number of major stores and offices. LED lights for retail stores offer several key benefits, including the following five ways. Continue Reading →
To improve sales, make sure to design retail store lighting that pleases customers and enhances their sense of well-being. Research and field studies provided by the Royal Institute of Technology in Stockholm and the Hamburg University of Applied Sciences in Germany have determined that the main factors in improved retail sales are to supply not more brightness but more lighting contrast and an improvement in customer convenience and comfort. Continue Reading →
LED lighting offers outdoor store lighting ideas that saves retailers money, improves visibility and safety for customers and staff and welcomes shoppers into the store. Low cost, up-to-date LED outdoor night lighting should be an important part of your business strategy. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →