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Retail lighting can do so much more than just light up your store. If you plan right, your lighting can attract more business, bring down your energy bill and build brand recognition for your company. Is your current lighting plan delivering everything it can be? Here are a few cutting-edge lighting strategies that can help take your business to a whole new level. Continue Reading →
Your store’s window display introduces your business to the world. This is your chance to tell customers what you sell and spark their interest enough to get them to come inside the store. You’ve got this goal and so does every other competing business around you. So how are you supposed to stand out from the crowd?
Effective lighting in your window displays makes a big difference in drawing attention. There are a few creative lighting ideas that you can begin using today to help your store stand out and bring in more business. Continue Reading →
Replacing your old light fixtures with updated, state-of-the-art lighting is one of the best business decisions you can make. When you upgrade your retail outlet with low cost energy efficient solutions, you’ll not only save money, but also you’ll find help is available to assist in paying for the changes.
Because of the spotlight on the corporate use of natural resources and concern about environmental protection, reducing the volume of electricity needed for your retail lighting store will both be reflected in your bottom line and appreciated by your community and government.
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The savvy retail storeowner should be aware that specialty store lighting is a key factor in increasing sales, and the more dramatic the lighting, the better. Specialty stores include upscale lifestyle stores and boutiques, those with fine jewelry, expensive household items, and designer clothing and footwear. Continue Reading →
Retail lighting directly influences your customers’ experience. Indoor lighting standards for high-end, luxury retail stores are much different than the lighting standards for offices, warehouses and basic retail stores. Lighting for high-end retail is focused on customer impact—displaying products in an appealing way and creating a specific ambiance designed with the shopper in mind.
Understanding the benefits of using appropriate lighting in your store or boutique will allow you to make an informed decision regarding the implementation, placement and variety of the lighting that will best serve your space. By first considering the outcome you desire for your brand, you will avoid the pitfalls of haphazard lighting with no direction and over-stimulating product display. Continue Reading →
As outlined by The American Council for an Energy-Efficient Economy (ACEEE), there is a state sponsored program called On-Bill Financing (OBF) or On-Bill Repayment (OBR) that uses the credit resources of your Utility Company or a third party lender to fund your LED Lighting Retrofit project. The plan features Zero Down-Payment loans for the purchase and installation of your energy saving project, then adds the loan payment to your electric bill every month.
Since the savings provided by converting to LEDs usually exceeds 50%, your loan payment is more than covered by the reduction in the cost of energy. Whether your project is $100,000 or $100,000,000, your initial cash outlay is $0; hence, the retrofit for display LED lighting is essentially free, from a cash flow perspective. Continue Reading →
Christmas is right around the corner and excitement is in the air. Americans are getting ready to relax, exchange presents and most importantly of all, spend time with family. Are your stores ready for the holiday shopping rush?
A simple yet effective way to get your stores into the holiday spirit is with a cheerful Christmas display. As you plan a display that shows off your company’s brand and key products, make sure to use effective department store lighting to get the most out of your efforts. Here are a few important lighting tips to keep in mind as you get your design underway. Continue Reading →
Lighting design plays an important role in the shopping experience. High-end retail clients should create an ambiance in their stores that sets an upscale atmosphere and reflects the exclusivity of their brands. The ideal clientele for a store can be attracted or repelled by lighting, and it’s important purchasing managers don’t make a mistake in this area. Continue Reading →
Lighting has a direct impact on overhead costs, employee productivity and customers’ moods. Though electricity is not the largest expense on the income statement, it nevertheless has a profound influence on profit margins. If considering new lighting, it is important to weigh the costs against the benefits and make decisions accordingly. Continue Reading →
It’s a great time to be in the field of retail lighting. Our understanding of lighting technology has never been better and many exciting new developments are just around the corner. In our first segment of “Retail Store Lighting Ideas for the Future”, we saw how your store lighting could influence the mood and emotions of your customers.
This is already a huge development, but you can still do even more with your lighting. Today, we’ll be looking at ways your retail lighting can be used as a communication tool to leave a better impression on your customers and make your stores safer. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →