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We are entering in a new era of lighting technology. As our understanding of lighting and human psychology grows, we are learning new ways to create more interesting, more pleasant, and more effective lighting designs.
In a recent report, PFKS Labs and Philips uncovered a number of exciting trends in lighting technology. These trends can give you an idea of what you’ll soon be able to do with your retail store lighting. In this article, we’re going to look at how they discovered that lighting can make a positive and emotional impact on consumers.
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Going green is more than just a feel good slogan these days. It’s becoming a viable and necessary business strategy. Businesses in nearly every industry are finding that switching to more energy efficient building designs and layouts can bring down costs, improve company efficiency, and leave a better impression on customers.
As the price of energy continues to climb, this move will become even more necessary. One of the easiest and most effective ways for your business to make this switch is to upgrade the store lighting. There are a few green lighting practices that can make a big difference for your company. Continue Reading →
Do you want to upgrade the energy efficiency of your stores, but are worried about the costs? Maybe you can get some financial help. Both the government and Indiana electric companies offer tax incentives and rebates to help businesses pay for energy efficient lighting and store designs. By taking advantage of these programs, your store(s) can go green while still having plenty of money left over for the future. Continue Reading →
The mall can be a challenging location to run a store. Your businesses are battling for customer attention with dozens of other stores, and it’s not easy to draw people in. How can you make your high-end boutiques stand out from the crowd?
One simple and effective strategy is to use a good lighting design in your window display. Handled properly, your high-end retail store lighting will both attract customer attention and leave them wanting to learn more about your business. Continue Reading →
Brand recognition is big business. Major companies around the world spend a fortune developing and protecting a unique image that helps their businesses stand out. This is because consumers are often attracted to what is familiar. They will be more likely to remember your business and more willing to revisit your stores if you can create this type of uniform setting. One of the best ways to create a uniform mood is with a well-planned lighting design. Continue Reading →
Your retail lighting can do more than illuminate your store. It can also help create a more pleasant store environment while also marketing your products. As our understanding of consumer psychology grows, we are realizing just how important and effective accent lighting for retail stores can be. By taking advantage of this lighting technique, your stores will leave a better impression on customers and have an edge over your competitors. Continue Reading →
Studies conducted by the Royal Institute of Technology and the Hamburg University of Applied Sciences reveal that it takes more than bright lighting to create an excellent customer-service experience. Both studies targeted customer comfort, and the university study attempted to find the type of lighting that allowed consumers to best engage with merchandise. It turns out, contrast is as important as brightness, so your interior lighting designs should offer both light and dark spots. Continue Reading →
Lighting for retail is a little different than lighting your home. At home, what you want is a nice atmosphere; you want to create a homey, warm feeling. In a retail setting, lighting your business is an act of marketing. Here are some lighting ideas to get you started: Continue Reading →
Anyone who has ever tried on new clothes, under the harsh fluorescent lighting of a retail establishment, can agree to the importance of a flattering store lighting design plan. Lighting sets the mood. Whether it’s the sun’s ability to brighten a gloomy day or the unmistakable message sent by a candle lit dinner, lighting has the power to help guide an emotional response from the viewer.
What this means in the retail lighting game is that store operators have a wide range of opportunities to get it right, and get it wrong when opting for a suitable lighting mix. Continue Reading →
Jewelry stores and high-end clothing boutiques share many similarities as businesses. They sell premium products, offer excellent customer service, and depend more on the quality of the product than the quantity of sales. As small high-end stores, they both use some very parallel lighting ideas.
However, one lighting concept for high-end stores is that the lighting should be personally customized to each business. With that in mind, I will examine some very important differences in how to handle the specialty store lighting for each type of business. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →