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The savvy retail storeowner should be aware that specialty store lighting is a key factor in increasing sales, and the more dramatic the lighting, the better. Specialty stores include upscale lifestyle stores and boutiques, those with fine jewelry, expensive household items, and designer clothing and footwear. Continue Reading →
Lighting design plays an important role in the shopping experience. High-end retail clients should create an ambiance in their stores that sets an upscale atmosphere and reflects the exclusivity of their brands. The ideal clientele for a store can be attracted or repelled by lighting, and it’s important purchasing managers don’t make a mistake in this area. Continue Reading →
Jewelry stores and high-end clothing boutiques share many similarities as businesses. They sell premium products, offer excellent customer service, and depend more on the quality of the product than the quantity of sales. As small high-end stores, they both use some very parallel lighting ideas.
However, one lighting concept for high-end stores is that the lighting should be personally customized to each business. With that in mind, I will examine some very important differences in how to handle the specialty store lighting for each type of business. Continue Reading →
Lighting is one of the most important concepts in a retail store. Aside from overall style and layout, the lighting is what will direct traffic flow and catch the eye of the consumer. Without a significant lighting strategy, customers are left to their own devices and often times, will miss exceptional items. Spotlights and accent lights must be strategically placed so the customer is effortlessly drawn from one to the other. Continue Reading →
Retail establishments are waking up and understanding the many advantages their operations gain from switching from old incandescent or fluorescent to LED lighting solutions. An added advantage of LED retail lighting is better lighting for the entire retail environment.
LED is the acronym for Light Emitting Diode. The technology LED lighting uses is different from other lighting. Incandescent lighting has a filament that heats up and emits light. Most of the energy that goes to the lamp becomes heat and produces no light. Continue Reading →
If you’re running a specialty store or boutique, chances are you have put a lot of thought in the style and personality of your store’s design. Have you given the same amount of attention to your store lighting? If your store lighting is ineffective, you may never get the chance so show customers why your store is special; you’ll turn them off before you ever get the chance. With a little planning, you can create an amazing ambiance with these Indianapolis specialty store lighting ideas. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →