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With a little thought and planning, you can lower the cost of lighting your retail store by using energy efficient lighting and clever lighting methods. That way, you can focus attention on your store and your merchandise, attract consumers by making them feel safer and more comfortable and to increase your store’s overall sales.
If you haven’t upgraded your lighting to take advantage of the cost savings available, it is time you gave this move some serious thought. Lighting is responsible for one of the highest energy costs in a retail business, and it is smart to switch to energy efficient lighting as quickly as possible, even though there is an initial cost to make this change. Continue Reading →
One of the most untapped and least utilized tool to help drive sales is the effective use of high end retail store lighting. Using creative lighting to create a good ambiance and get your customers in the shopping mood, is a simple and easy way to make subtle changes to your sales floor. Let’s take a look at some of the easiest, most fun and effective ways you can utilize creative lighting in your store.
Pay close attention to the guiding light when arranging items on the sales floor. Shoppers should be able to easily read all signage and move easily throughout the store. Take into consideration that once a customer is ready to make a purchase that they can easily locate the cash register and that they have a clear, well illuminated path. Continue Reading →
Retail lighting can do so much more than just light up your store. If you plan right, your lighting can attract more business, bring down your energy bill and build brand recognition for your company. Is your current lighting plan delivering everything it can be? Here are a few cutting-edge lighting strategies that can help take your business to a whole new level. Continue Reading →
Retail store lighting is strategically important, even more than business owners realize. Different lighting styles will create different shopping experiences for your buyers. Being aware of this can increase your bottom line. Lighting can create a definitive ambiance or mood that will entice shoppers to consider items that they would not necessarily have purchased before.
Let’s look at a restaurant setting, for example. Industrial kitchens consume a lot of power, so it is very important for owners to find savings wherever they can. If you run an Italian restaurant and have a couple come in for a date, you want lighting that creates a romantic and relaxing atmosphere, while also being energy efficient. Continue Reading →
A retail store has a variety of costs linked to it, but one of the important elements is the lighting. Given the estimates provided by the U.S. Department of Energy, 42% of American retailers’ high energy bills are due to their store lighting. As a result, companies like Starbucks have changed to LED lighting for retail stores. Since then, this has significantly decreased their cost and increased their revenue.
If you do own a retail store, you should consider an upgrade if you do not currently use accent lighting. Research has revealed that outdated stores do fewer sales when the proper lighting is not used. Why? Continue Reading →
Part of running a profitable store is scheduling regular audits of the different departments. Are the accounting records up to date? Does the store meet current safety standards? Did the latest marketing campaign justify its cost? While store managers generally review most areas regularly, there is one part of the store they often forget.
When was the last time you scheduled an audit for your retail store lighting? A problem with your lighting design is just as harmful to your store’s bottom line as an issue with your marketing or sales process. By scheduling a free audit from a professional lighting firm, your store will receive a number of financial benefits.
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Your store’s lighting design should do more than simply give your customers light. If you set up your light fixtures properly, they will greatly enhance the atmosphere of your store and help boost your sales. However, the ideal lighting set up depends on the type of business.
There are three main categories of lighting for stores. By using the proper strategy, you’ll make sure your store is getting the most out of its retail lighting design. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →