As you wander around your jewelry store, contemplating the staging of your business, you may be asking yourself whether or not a better lighting system could lead to increased sales. The answer you’ll arrive at – if you’re being truly honest with yourself – is probably yes.
Lighting is a part of staging, and staging can always be improved upon. However, you may not even be fully aware of the various ways in which improved jewelry store lighting could lead to an increase in sales.
If you’re thinking of investing in this type of upgrade, consider all of the following ways that lighting can impact the way your jewelry store functions and the client experience.
It’s a basic fact of life: employees need to see in order to work. The better they can see, the better they are able to do their jobs. Moreover, when clients ask to see an item, the employee response time impacts the client’s attitude.
Therefore, efficiency is an aspect of good customer service. If your employees struggle to find the correct item while a customer is waiting, or if check out time takes too long because the employee is struggling to work in a dark or dimly lit environment, customers are less likely to purchase an item at your store, and less likely to return to your store for future purchases.
Bringing in More Customers
Good lighting has a psychological effect on customers that they may not even be aware of. When faced with two stores side by side, one well-lit and the other poorly lit, the customer is likely to choose the store that looks the most inviting.
Product Appearance and Impulse Purchases
Jewels gleam in the right kind of light. The more they gleam, the more enticing they are to clients. A properly lit diamond will sparkle and release a kind of energy that clients respond to. This can lead to an increase in impulse shopping, or subtly guide customers that were undecided about their purchases.
A well-lit store is a more secure store. Your lighting system should work in tandem with your security cameras and security personnel to ensure that your store, customers and inventory are all safe on your premises.
Lighting is an important aspect of any business, but jewelry store lighting is crucial. As you contemplate the best jewelry store design for your business, consider these reasons for upgrading your lighting system.
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