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Just as well-designed department store lighting will boost sales, inappropriate lighting will reduce sales as dissatisfied customers purchase fewer items, spend less time shopping and seldom return to the store. It’s in your best interests to keep shoppers comfortable, engaged, satisfied with the experience, willing to make purchase decisions and happy to return in the future. Continue Reading →
The colors of a purchase can be one of the main criteria buyers use to choose a product. Color is a crucial factor, especially in stores that sell clothes, shoes, fabric, furniture or other household decor. This means that your high end retail store lighting needs to be really good. How else will customers be able to differentiate between the colors of objects they are buying? Continue Reading →
Every retail store owner and manager should understand the importance of excellent lighting, in particular for clothing stores and their sales. It is imperative that these stores utilize ample lighting with clean lamps for clothes that are on display as well as for dressing rooms. Continue Reading →
For nearly a year, Belk’s Riverchase Galleria store has been undergoing a transformation.
The conversion of the 30 year-old location into one of the Charlotte-based chain’s flagship stores has been executed while the day-to-day operations continued during the nine-month construction process. Continue Reading →
Belk Inc. held the grand opening of its first flagship store in Texas this year. The three-story, 180,000-square-foot store is located at the Belk Galleria Dallas.
Belk operates 300 stores in 16 Southern states. That includes 14 locations in Texas. The retailer has said previously it sees Texas as a potential growth market. Continue Reading →
Department stores remain one of the most trusted retail outlets for customers looking for a wide variety of products competitively priced in an environment enhanced by a department store lighting style that makes shopping a happy experience.
Department stores traditionally use medium high ambient, or general, light levels.Fun accent lights,which draw attention to featured products and good task lighting,enhance fitting rooms and cashier stations. Shoppers are looking for more than products – they are looking for solutions, and the smart retailer knows how to respond.
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Owners of boutiques and specialty retail outlets who wish to attract a discerning clientele know that high-end lighting and luxurious surroundings are used to project the image of quality products and services.
The object of any good lighting design is to emphasize the store image, attract the target market, to which the store caters to, and create an environment conducive to enhancing the shopping experience. For the upscale market, three layers of appropriate lighting can achieve these goals. Continue Reading →
Marketing using high-end retail store lighting is all about telling a story. Although you might not be explicitly giving people a beginning, middle and end complete with a cast of well-realized characters, you are nevertheless telling a story in an implicit fashion. It simply cannot be helped; even if you try not to tell a story, your customers will read one into it regardless. Lighting, too, is a part of that story, and it can be very easy to tell the wrong story with lighting. Continue Reading →
Christmas is right around the corner and excitement is in the air. Americans are getting ready to relax, exchange presents and most importantly of all, spend time with family. Are your stores ready for the holiday shopping rush?
A simple yet effective way to get your stores into the holiday spirit is with a cheerful Christmas display. As you plan a display that shows off your company’s brand and key products, make sure to use effective department store lighting to get the most out of your efforts. Here are a few important lighting tips to keep in mind as you get your design underway. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →