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Any store that sells jewelry understands firsthand how important it is to install the right type of lighting. It is through this that a customer’s experience while buying jewelry is highlighted according to the beauty and elegance of the jewelry itself.
Many jewelry experts testify that display lighting affects the purchasing decision of most customers. Here’s a closer look at how jewelers use lighting to improve profit levels. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →