- Lighting Solutions
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These solutions are available by upgrading old, outdated lighting sources to light-emitting diode (LED) lighting. Retailers can save money while availing themselves of the many product variations within this technology to fill every lighting need, improve the store image and merchandising techniques, attract and keep customers, showcase featured products and encourage shoppers to make purchase decisions. Continue Reading →
Everyone now is ‘going green’ these days, and the retail lighting industry, as well as the merchants who buy their products, is no exception. It’s not just because of a sincere desire to protect the environment or to gain extra credit either; switching to energy-efficient lighting solutions just makes good business sense. Here are a few other benefits of ‘going green’ with retail lighting: Continue Reading →
To improve sales, make sure to design retail store lighting that pleases customers and enhances their sense of well-being. Research and field studies provided by the Royal Institute of Technology in Stockholm and the Hamburg University of Applied Sciences in Germany have determined that the main factors in improved retail sales are to supply not more brightness but more lighting contrast and an improvement in customer convenience and comfort. Continue Reading →
Cutting your energy expenses while attracting and retaining customers is a real possibility. Increased sales can be the result of upgraded store lighting using LED and CFL lamps and fixtures. Slashing your energy expenses allows you to regain your investment quickly with lower electrical costs, rebates and financing options available in many states. Continue Reading →
Much consideration goes into the world of retail lighting. The objective is not only to create a specific lighting ambience in the place of business, but also to address the actual lighting needs of customers who will be frequenting the store. Lighting needs and thus the overall interior store design become extremely important when you are discussing the needs of individuals with physical and mental challenges. Continue Reading →
Light emitting diode (LED) light products provide a good combination of light quality and energy efficiency, and are an ideal replacement for high energy-consuming incandescent bulbs, which are now banned by the federal government.
Most retailers and 65% of American consumers have upgraded to LEDs or CFLs (compact fluorescent lighting), now that our natural resources and the savings in electricity are better understood. However, there are still holdouts whose concern is with the health issues associated with breaking or disposing of these new products, and the lack of understanding about the differences between LEDs and CFLs.
Comparing new and old lighting systems makes the choice of LED and CFL lighting over incandescent very obvious. It is also important to understand that special care is needed to handle both CFLs and LEDs. Continue Reading →
As more and more information is being released about global warming and how we are all putting a strain on the Earth do to our natural resource consumption, a renewed effort has been put on being green and protecting the environment in all aspects of our lives.
While there are a number of different things people should adopt personally as habits to help save the planet, businesses have also become more conscious of how they can be greener. One of the main ways is through energy efficient LED lighting being installed in brick and mortar stores, malls and other establishments, among other efficient lighting solutions. Continue Reading →
The best retail lighting solutions satisfy human needs by attracting customers and providing a comfortable, safe shopping experience while enabling staff to perform their tasks; meet architectural design needs for complementary, effective lighting; and deal successfully with environmental and economic needs regarding installation, maintenance and energy costs. Continue Reading →
Marketing using high-end retail store lighting is all about telling a story. Although you might not be explicitly giving people a beginning, middle and end complete with a cast of well-realized characters, you are nevertheless telling a story in an implicit fashion. It simply cannot be helped; even if you try not to tell a story, your customers will read one into it regardless. Lighting, too, is a part of that story, and it can be very easy to tell the wrong story with lighting. Continue Reading →
Replacing your old light fixtures with updated, state-of-the-art lighting is one of the best business decisions you can make. When you upgrade your retail outlet with low cost energy efficient solutions, you’ll not only save money, but also you’ll find help is available to assist in paying for the changes.
Because of the spotlight on the corporate use of natural resources and concern about environmental protection, reducing the volume of electricity needed for your retail lighting store will both be reflected in your bottom line and appreciated by your community and government.
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Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →