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These solutions are available by upgrading old, outdated lighting sources to light-emitting diode (LED) lighting. Retailers can save money while availing themselves of the many product variations within this technology to fill every lighting need, improve the store image and merchandising techniques, attract and keep customers, showcase featured products and encourage shoppers to make purchase decisions. Continue Reading →
Everyone now is ‘going green’ these days, and the retail lighting industry, as well as the merchants who buy their products, is no exception. It’s not just because of a sincere desire to protect the environment or to gain extra credit either; switching to energy-efficient lighting solutions just makes good business sense. Here are a few other benefits of ‘going green’ with retail lighting: Continue Reading →
Cutting your energy expenses while attracting and retaining customers is a real possibility. Increased sales can be the result of upgraded store lighting using LED and CFL lamps and fixtures. Slashing your energy expenses allows you to regain your investment quickly with lower electrical costs, rebates and financing options available in many states. Continue Reading →
Although a large portion of consumers have taken to the Internet for their personal shopping needs, many still prefer to take the time to visit actual retailers. When it comes to moving product, business owners must constantly make improvements to the way products are displayed. Furthermore, they must also look at ways to decrease business expenses.
In order for businesses to survive the modern world, owners need to be willing to change to match the expectations of the public. Continue Reading →
With a little thought and planning, you can lower the cost of lighting your retail store by using energy efficient lighting and clever lighting methods. That way, you can focus attention on your store and your merchandise, attract consumers by making them feel safer and more comfortable and to increase your store’s overall sales.
If you haven’t upgraded your lighting to take advantage of the cost savings available, it is time you gave this move some serious thought. Lighting is responsible for one of the highest energy costs in a retail business, and it is smart to switch to energy efficient lighting as quickly as possible, even though there is an initial cost to make this change. Continue Reading →
Going green is more than just a feel good slogan these days. It’s becoming a viable and necessary business strategy. Businesses in nearly every industry are finding that switching to more energy efficient building designs and layouts can bring down costs, improve company efficiency, and leave a better impression on customers.
As the price of energy continues to climb, this move will become even more necessary. One of the easiest and most effective ways for your business to make this switch is to upgrade the store lighting. There are a few green lighting practices that can make a big difference for your company. Continue Reading →
In a retail environment, lighting is everything. Your choice in lighting can make or break the overall appearance of your venue and products. According to the U.S. Small Business Administration (SBA), lighting accounts for 20-50% of all electricity costs. The following is a list of the five most commonly used types of lighting for retail settings, in order of least to most energy efficient lighting. Continue Reading →
First we had the incandescent lamp. Then the compact fluorescent lamps (CFLs) ‘came to light’. Now, as it turns out, the future of retail store lighting is the light-emitting diode (LED). When it comes to energy and cost efficiency CFLs were certainly an improvement over the incandescent lamp. However, the new ‘green’ kid on the block is the LED. Continue Reading →
In an earlier blog, ‘The Three Key Goals of all Retail Store Lighting’, I discuss the need for design and planning elements of retail lighting and what elements need to be met in order to ensure your success in those areas. They are:
Retail store lighting is strategically important, even more than business owners realize. Different lighting styles will create different shopping experiences for your buyers. Being aware of this can increase your bottom line. Lighting can create a definitive ambiance or mood that will entice shoppers to consider items that they would not necessarily have purchased before.
Let’s look at a restaurant setting, for example. Industrial kitchens consume a lot of power, so it is very important for owners to find savings wherever they can. If you run an Italian restaurant and have a couple come in for a date, you want lighting that creates a romantic and relaxing atmosphere, while also being energy efficient. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →