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Good retail store lighting accentuates featured displays by using the best color, intensity, suitability and dramatic effects. Display lighting makes products and specialty items pop out from their surroundings and draw in the attention of customers. Special items can be featured in window displays, counters, showcases and shelves. Continue Reading →
If used correctly, lighting choices will give you the edge you need over your competitors. Start with selecting from LED (light emitting diode) lights for serious savings over time, and you will be investing in the best. Expect 25% of the cost of the store to be lighting—fixtures, maintenance and electricity—and you need to get the most value you can from it. Continue Reading →
Specialty store lights should add drama and excitement to the customer shopping experience in order to boost sales by attracting and intriguing the target market. Lighting is an effective marketing tool. What impression is your retail outlet trying to create? Is it working?
If you focus your brand, advertising, décor and lighting on your target market, you are going to outsell your competition. Make sure you know who your target market is. Continue Reading →
There are a variety of ways that retail professionals can use lighting within a store. Among the ways that can encourage customers to look further at the item on display is the use of valance lighting.
By understanding the differences between lighting options, it is easier to encourage a purchase by showing an object in a way that is attractive.
Before it is possible to apply the lighting solution in a retail setting, it is important to understand what valance lighting is and how it can change the appearance of an object. The basic definition of the lighting solution is a hidden light. Continue Reading →
Accent lighting is just what you need to grab the attention of shoppers, which is especially important during the holiday season. According to The New York Times (December 2, 2013), the holiday shopping season accounts for 20% to 40% of the annual sales for retailers, and time is running out for this year! Continue Reading →
Christmas is right around the corner and excitement is in the air. Americans are getting ready to relax, exchange presents and most importantly of all, spend time with family. Are your stores ready for the holiday shopping rush?
A simple yet effective way to get your stores into the holiday spirit is with a cheerful Christmas display. As you plan a display that shows off your company’s brand and key products, make sure to use effective department store lighting to get the most out of your efforts. Here are a few important lighting tips to keep in mind as you get your design underway. Continue Reading →
The mall can be a challenging location to run a store. Your businesses are battling for customer attention with dozens of other stores, and it’s not easy to draw people in. How can you make your high-end boutiques stand out from the crowd?
One simple and effective strategy is to use a good lighting design in your window display. Handled properly, your high-end retail store lighting will both attract customer attention and leave them wanting to learn more about your business. Continue Reading →
LED lighting for retail stores isn’t just about energy efficiency. This new technology also works great with creating different colors for your lighting design.It also gives store managers more lighting options than what they had with traditional sources.
How can you use colored LED lighting to improve your stores? Let’s take a look at some ideas. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →