- Lighting Solutions
- Case Studies
Specialty store lights should add drama and excitement to the customer shopping experience in order to boost sales by attracting and intriguing the target market. Lighting is an effective marketing tool. What impression is your retail outlet trying to create? Is it working?
If you focus your brand, advertising, décor and lighting on your target market, you are going to outsell your competition. Make sure you know who your target market is. Continue Reading →
The colors of a purchase can be one of the main criteria buyers use to choose a product. Color is a crucial factor, especially in stores that sell clothes, shoes, fabric, furniture or other household decor. This means that your high end retail store lighting needs to be really good. How else will customers be able to differentiate between the colors of objects they are buying? Continue Reading →
Every retail store owner and manager should understand the importance of excellent lighting, in particular for clothing stores and their sales. It is imperative that these stores utilize ample lighting with clean lamps for clothes that are on display as well as for dressing rooms. Continue Reading →
You can grab the attention of holiday shoppers by using high-end retail store lighting to create festive, dramatic window and interior displays. Since the holiday season can generate 20-40% of the annual sales for most retailers, attracting the discerning clientele into and through your store is vitally important. Accent lighting is your best friend when tapping into the holiday spirit and holiday spending for customers looking for quality and luxury.
Specialty accent lights draw the attention of shoppers, make them pause, look and assess merchandise, and encourage them to make a purchase decision. Quality, one-of-a-kind products can be showcased as featured items. Continue Reading →
Track lighting, as its name suggests, is a specific type of lighting where light fixtures are installed along a series of tracks that can run along ceilings, walls or even across load bearing structures like beams and rafters. Though track lighting ideas are commonly employed in the home to give the homeowner the unique look and feel that they’re going for, these types of lighting solutions can greatly benefit a business in a variety of different ways.
One of the major benefits of track lighting is that the individual light fixtures can commonly be controlled separately from the rest of the track. As a result, this can be a great way to provide accent lighting for certain items in a retail store that are mounted along a wall. Continue Reading →
Distinguished retailers have long understood the importance of exceptional lighting within a retail space. However, many brands are still undecided about exactly how lighting impacts their customers and their perception of merchandise value. The right lighting can go beyond augmenting goods and is an essential component of brand definition.
High CRI sources reproduce merchandise color that is similar to natural lighting. This more desirable, quality lighting allows colors to be vivid and alive. In turn, this enhances the customer’s perception of rich colors and textures of merchandise. Continue Reading →
The best boutique shop ideas start with specialty lighting designed to attract and engage the high-end shopper looking for luxury, elegance and expensive merchandise. This type of retail space requires a perfect combination of functional, aesthetic and mood lighting. Continue Reading →
Department stores remain one of the most trusted retail outlets for customers looking for a wide variety of products competitively priced in an environment enhanced by a department store lighting style that makes shopping a happy experience.
Department stores traditionally use medium high ambient, or general, light levels.Fun accent lights,which draw attention to featured products and good task lighting,enhance fitting rooms and cashier stations. Shoppers are looking for more than products – they are looking for solutions, and the smart retailer knows how to respond.
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Owners of boutiques and specialty retail outlets who wish to attract a discerning clientele know that high-end lighting and luxurious surroundings are used to project the image of quality products and services.
The object of any good lighting design is to emphasize the store image, attract the target market, to which the store caters to, and create an environment conducive to enhancing the shopping experience. For the upscale market, three layers of appropriate lighting can achieve these goals. Continue Reading →
One of the most untapped and least utilized tool to help drive sales is the effective use of high end retail store lighting. Using creative lighting to create a good ambiance and get your customers in the shopping mood, is a simple and easy way to make subtle changes to your sales floor. Let’s take a look at some of the easiest, most fun and effective ways you can utilize creative lighting in your store.
Pay close attention to the guiding light when arranging items on the sales floor. Shoppers should be able to easily read all signage and move easily throughout the store. Take into consideration that once a customer is ready to make a purchase that they can easily locate the cash register and that they have a clear, well illuminated path. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →