- Lighting Solutions
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If used correctly, lighting choices will give you the edge you need over your competitors. Start with selecting from LED (light emitting diode) lights for serious savings over time, and you will be investing in the best. Expect 25% of the cost of the store to be lighting—fixtures, maintenance and electricity—and you need to get the most value you can from it. Continue Reading →
There are a variety of ways that retail professionals can use lighting within a store. Among the ways that can encourage customers to look further at the item on display is the use of valance lighting.
By understanding the differences between lighting options, it is easier to encourage a purchase by showing an object in a way that is attractive.
Before it is possible to apply the lighting solution in a retail setting, it is important to understand what valance lighting is and how it can change the appearance of an object. The basic definition of the lighting solution is a hidden light. Continue Reading →
When a retail business wants to get creative with their displays, lighting must be one of the things they consider. It’s not about having enough light to see the items. It’s about creating a customer experience that draws them to an item and generates interest.
A variety of lighting techniques are available, depending on the space and items to be displayed. Someone who specializes in designer interior lighting can recommend the best way to use these techniques to increase customer engagement and create more sales. Continue Reading →
As you wander around your jewelry store, contemplating the staging of your business, you may be asking yourself whether or not a better lighting system could lead to increased sales. The answer you’ll arrive at – if you’re being truly honest with yourself – is probably yes.
Lighting is a part of staging, and staging can always be improved upon. However, you may not even be fully aware of the various ways in which improved jewelry store lighting could lead to an increase in sales.
If you’re thinking of investing in this type of upgrade, consider all of the following ways that lighting can impact the way your jewelry store functions and the client experience. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →