- Lighting Solutions
- Case Studies
LED downlights and uplights have their own particular benefits, and savvy retailers select the most appropriate type for various aspects of the overall lighting design such as drawing attention to featured products or creating special effects. Downlights can be used in all lighting functions—general, task and accent—whereas uplights have fewer applications.
Light emitting diode (LED) lighting offers its own particular benefits and should be an integral part of any updating, refurbishing or redesigning of your retail outlet and selected for both up and down lights. Continue Reading →
You can grab the attention of holiday shoppers by using high-end retail store lighting to create festive, dramatic window and interior displays. Since the holiday season can generate 20-40% of the annual sales for most retailers, attracting the discerning clientele into and through your store is vitally important. Accent lighting is your best friend when tapping into the holiday spirit and holiday spending for customers looking for quality and luxury.
Specialty accent lights draw the attention of shoppers, make them pause, look and assess merchandise, and encourage them to make a purchase decision. Quality, one-of-a-kind products can be showcased as featured items. Continue Reading →
Distinguished retailers have long understood the importance of exceptional lighting within a retail space. However, many brands are still undecided about exactly how lighting impacts their customers and their perception of merchandise value. The right lighting can go beyond augmenting goods and is an essential component of brand definition.
High CRI sources reproduce merchandise color that is similar to natural lighting. This more desirable, quality lighting allows colors to be vivid and alive. In turn, this enhances the customer’s perception of rich colors and textures of merchandise. Continue Reading →
More and more high-end retailers are upgrading LED light displays. With these new lighting solutions, retailers can turn any item into a must-have, making their space come to life for their customers.
With an LED lighting upgrade, stores can create displays that showcase items that simply cry out to be purchased. Lighting can truly make or break a retail space, and enhance or distract a shopper’s experience.
Before you begin to upgrade your illumination, make sure to partner with someone who will listen to both your needs and the needs of your customers.This way, you can best determine how and where to use LED lamps. The function of these lamps can highlight your product selection, drawing your clients in. Continue Reading →
Lighting is a more powerful tool than the average person realizes. It highlights items at their best, minimizes their flaws and helps to create an emotional experience. Museums and theaters have used lighting for years to set the stage, trigger audience reactions and create mood. In the world of art, lighting is often used to showcase particular works or to help deliver them to the audience in the way the painter or sculptor may have envisioned the finished product.
As an example, the Sistine Chapel in Rome began using LED lighting to display various works of art by Michelangelo on February 18, 2014. The reason for the change was simple. They wanted art lovers visiting the chapel to experience the art in a wash of colors and brightness never before experienced within the walls of the chapel. Continue Reading →
Retail display lighting is often arranged in a direct, to-the-point and business-like manner. Clarity is important; you want your customers to be able to see what they are buying. However, if you think that just popping the overhead lights on is going to get people in the mood to impulse-buy a box of chocolates or a teddy bear for their sweetheart, then you’ve got another thing coming. Continue Reading →
Christmas is right around the corner and excitement is in the air. Americans are getting ready to relax, exchange presents and most importantly of all, spend time with family. Are your stores ready for the holiday shopping rush?
A simple yet effective way to get your stores into the holiday spirit is with a cheerful Christmas display. As you plan a display that shows off your company’s brand and key products, make sure to use effective department store lighting to get the most out of your efforts. Here are a few important lighting tips to keep in mind as you get your design underway. Continue Reading →
The mall can be a challenging location to run a store. Your businesses are battling for customer attention with dozens of other stores, and it’s not easy to draw people in. How can you make your high-end boutiques stand out from the crowd?
One simple and effective strategy is to use a good lighting design in your window display. Handled properly, your high-end retail store lighting will both attract customer attention and leave them wanting to learn more about your business. Continue Reading →
Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.
Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →