Quality lighting can make or break a sale in your store – and this isn’t just about your typical ceiling-level illumination. In addition to your traditional overhead lamp options, here are several quality lighting choices that can make the best of your store space and products.
Mood-Based Flood Lighting
You may not think that flood lighting is suitable for most retail spaces outside of larger warehouses and hardware spaces where flood lighting is necessary. But there are actually many types of floodlights with many different purposes. Adding a dimmer or a color to floodlight setups, for example, allows you to control the illumination more directly and use them as atmospheric or accent lighting. Floodlights can also help subtly divide your store into different sections or encourage customers toward a specific display when used correctly.
Textile lighting uses LEDs and backlighting to illuminate flat panels on walls, sometimes in a variety of colors and designs. This type of quality lighting option is especially suitable for retail spaces that need to be stylish or inviting. Textile lighting can work very well in waiting areas, bathrooms, fashion stores, apparel locations and many other retail outlets. It’s an ideal lighting solution for standing out from the crowd when you need to, but installation may be more expensive than other types of lighting.
Appearance and Decorative Lighting
Appearance lighting is designed visual effect as well as lighting. Unlike textile lighting, this is not a completely style-related decision, but rather accomplishes two different tasks. This type of lighting tends to be ornate or modern chandeliers, lamp stands and similar options that can show off a little while still illuminating an area and giving it a more classically beautiful appearance. You can see this extensively a lot in décor and furniture stores. Having said that, appearance lighting has applications far beyond these basic options.
Case and Counter Lighting
Case and counter lighting are important for two different reasons. First, stores that focus on display cases (jewelry stores in particularly, but there are many other applications; many stores have at least one case) need focused case lighting to properly illuminate their products – otherwise, customers tend to ignore them. Second, counter lighting is very important in fashion retail spaces, because customers want to see how they look using or wearing the product – lighting that softens skin and highlights physical appearance will go a long way to making a sale when used effectively in these situations.
Track and Task Lighting
Track lighting fixtures allow lights to be repositioned and swiveled to face many different directions – a bit like those lights used in airplanes. They are invaluable when it comes to task lighting, or using lights for specific purposes (i.e. checkout) or directions in a variety of commercial spaces. If displays or other materials need to be moved around, then track lights can be adjusted without the need to install new fixtures, saving a lot of time and money. In other words, if you aren’t using track lighting, now is a great time to start.
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